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  • Writing Update (March 2025)

    Writing Update (March 2025)

    In an attempt to become more accountable for my writing, I figured I’d post an update once a month. So here it is!

    Untitled Sci-Fi Thriller (Completed)

    I’ve sent this to 46 agents, all of them UK-based. So far I’ve had 13 replies. That’s 13 rejections. Here’s a sample of some of them:

    “I’m afraid I didn’t feel strongly enough about the sample material to want to take things further”

    “We just aren’t wholeheartedly connecting with your work, despite its many charms”

    “Im afraid to say, however, that it won’t be a project we’ll be pursuing.”

    “While we enjoyed it, unfortunately we have to pass on this occasion”

    That’s fine. Expected, really. From my understanding the publishing industry is super difficult to break into these days. Either that or my book is shit (got there before you).

    I’ve given myself the deadline of the middle of May, which is when my most recent query to an agent hits the 12-week mark. If I haven’t heard anything by then, I’ll be jumping on the self-publishing train again.

    Untitled Third Book (Writing)

    I’m really enjoying writing this one. It’s coming to me a lot easier than my Sci-Fi, that’s for sure. I’m up to Chapter 4 now, having written around 12,000 words in total. It’s not going to be a long book. In fact, I’m slightly worried I might not hit 60k, but I have a feeling it’ll probably end up between 60-70k. So, let’s say I’m about 20% of my way through.

    To stay in the loop and be the first to hear more about these books, sign up to my mailing list below.

  • Still here. Still writing (and a new book!)

    Still here. Still writing (and a new book!)

    It’s been a while since my last post, but would you believe I’ve been scribbling stories the whole time? That’s not quite true. I have children now, so my time to write can fit on the head of a pin. But I have been writing… and I’ve got a new novel! 

    What’s it about, Stew? I hear my fans ask. Well, you two, I’m going to keep that under wraps for now. What I will say is it’s a Sci-Fi Technothriller. It also took me 6 ½ years to write and easily the most difficult thing I’ve tackled to date. 

    Does that mean it’s good, Stew? That’s for you to decide, eventually (if you want). I’m well aware that more time + effort does not always equal more quality, but there are many factors to why this one took me so long. I’ll go into it one day.  

    That’s writing, though. It’s a journey. And while it was turbulent, and on occasion very nearly broke me, I really do believe I’ve written a good novel, if you’re into that sort of thing (think AI, androids, and mind transfers—but very much grounded in reality).  

    So, what’s happening with it, Stew? All these questions! Well, I edited it, polished it, and got it into decent shape. So far, five whole human beings have read it and feedback has been very positive. But the real test is still to come.

    Right now, I’m in the debilitating process of querying agents, subjecting myself to the inevitable onslaught of rejections. I’ve set up a status page for the book here if you’re curious of its progress.

    If I fail to land an agent, I’ll do what I did with my first novel and self-publish. 

    Want sneak peeks and creative insights? Sign up for my mailing list below. (No spam, just the occasional update.)

    Oh, and one more thing—I’ve started writing a third novel. This one will not take so long; I’m already ploughing through the early chapters and really enjoying it. Aiming for a first draft in 6 months.

    I’ll also be posting updates to “the socials”. You can find me at the following

    X: @stewmcdonald

    Instagram: @mrstewartmcdonald

    Facebook: @stewartmcdonaldwriter

    Speak soon. 

    Lots of love. 

    Me.

  • Writing a Novel – Epilogue

    Writing a Novel – Epilogue

    Kindle and Paperback Mockup

    This post is part of a series of articles about writing my novel, A Single Source of Truth.

    Buy it here on digital or paperback.


    If anyone’s actually read this far, well done! This series of articles was written with a few outcomes in mind; the obvious one being that it might actually help someone else in pursuit of writing and publishing their own novel. I also wanted to use this series to perhaps gain some more exposure for myself, but – and I could have put this in the previous Marketing article – that hasn’t been the case. Of course, this blog will be here for a long while yet and I’m planning on posting it to Medium, so who knows where it will end up. Finally, it has been an enlightening retrospective, with many things I’d forgotten about that I need to remember if I’m going to have any success with writing and releasing a more marketable book in the future.

    It has also been very cathartic, to write it all down and share it. I have considered doing the same for other projects I’ve made in the past, plays and films, but as I said in the last post… writing these articles takes a lot of time and I should probably spend that time doing what I enjoy more… writing stories.

    Where My Book is Up To

    It is exactly one year to the day since A Single Source of Truth was published on Amazon. I didn’t even plan this blog series to end on that date… just a coincidence!

    A Breakdown of the Numbers

    To date, I have sold 137 copies of the book through Amazon, 110 of them being eBooks and 27 of them paperbacks. In royalties, I have made £233.49‬.

    I’ve spent £318.72 on Facebook advertising, which up to now has been split between advertising the 99p deal I started back in January, and the book giveaway for lead generation.

    I’ve spent £90.63 on Amazon advertising, of which I made 23 sales resulting in £33.39 in royalties.

    I spent $50 on the Reedsy Discovery review.

    I have given away 217 free eBooks, only a handful of them coming organically through my website (and I personally know most of those people in some respect). The other 213 came through lead generation Facebook ads.

    My Mailing List

    Since boosting my mailing list with lead generation campaigns, I’ve managed to ‘recruit’ about 250 people. I probably get around 50-80 a month during a week-long Facebook campaign, where I offer my novel for free in return for their email address. If I keep up this strategy, I should have at least 1000 people on my mailing list by the time I actually finish my second novel.

    However, the Mailing List isn’t bulletproof. I would prefer to have gathered more organic “fans”, people who’d read my book, liked it and thought ‘I’ll sign up because I’d be interested in his next book!’… but I don’t think that has happened even once. Most people on the list are Facebook users who randomly saw an advert for a free book, submitted their email and downloaded it. I don’t know whether they read the novel or not. They also don’t know anything about me unless they looked at my website, which I doubt. So, what would their response be to an email from me in a couple of years’ time advertising my next book? That’s probably not the best strategy. From what I’ve heard, it’s better to cultivate a following by sending out a newsletter at least once a month, let those on the mailing list know who you are, what you’re up to etc. A bolt out of the blue, advertising a book, will whiff of salesmanship.

    Then again, I’m still new to mailing lists and I like to try things out myself to see how they work (and more often than not, fail). I’m actually going to send my first newsletter this week, to introduce myself, ask if they read my book, point them to this blog if they’re interested, and mention the script for my play Millionaires Anonymous, that I’m releasing this week.

    Book Giveaway

    My novel was free on my website for about 6 months. Guess how many people downloaded it organically (ie, not seeing it in an Ad)? Four. So, while the incentive is great for lead generation campaigns on Facebook, it’s not too good having it sat idly on a website that has very minimal traffic. So, I’m taking it off the free market. This also means that I can enrol it in Amazon’s KDP Select, allowing subscribers of Kindle Unlimited to read the book for free. I’ll have a better chance of exposure through Amazon’s platform than my own.

    What’s Next?

    The main thing – and it should always be the main thing – is to continue writing. I’m about 2/3s of the way through my new novel, but it probably won’t be in a state I’m happy with until at least next year. As for marketing my current work, I’m just going to keep on trying to grow and build my following, probably through more advertising campaigns as they seem to be the most impactful.

    I’ve just updated my website too, to make it more accessible, flashier etc, so I want to continue with making this site my primary platform. At the moment I have one thing listed in each of the main areas I’m interested in: novels, films, and plays. No doubt I’ll constantly flit between these mediums because it all depends on the story I’m writing, but if you fancy yourself a novelist, and only want to write novels, then I envy you. If you dig one 100ft well, you’ll get more water than the person who digs two 50ft wells. I’m usually digging 20ft wells all over the shop, but I can’t help it, I like the variety.

    Thanks again for reading these articles.

    And if you’d like to know what I’m up to in future, please sign up to my mailing list.

    Stewart

    If you have any comments or questions, please post them in the box below.

  • Writing a Novel – Marketing

    Writing a Novel – Marketing

    Kindle and Paperback Mockup

    This post is part of a series of articles about writing my novel, A Single Source of Truth.

    Buy it here on digital or paperback.


    It wasn’t until I released my book that I realised generating sales was more difficult than selling table salt to a slug. There is often a conflicting thought process that goes on in the mind of someone ‘artistic’ (for want of a better word). Creating the work, improving your craft, expressing yourself and getting feedback from your audience is what it’s all about. But getting your work into the hands, ears, eyes and minds of an audience? That’s quite a task. ‘Marketing’ just sounds dirty to the artist who’s full of integrity and imagination. Why should we have to “con” people into buying our stuff? Surely it’s good enough that word of mouth will spread and it’ll take off organically… just like how the art itself was created.

    Unfortunately, that’s not the case for most of us. And even now, nearly a year after first publishing my novel, I’m realising more and more the importance of marketing. The depressing thing is, you could write a really shitty book, but if you had the right marketing strategy… you could get it into the hands of way more people than an excellent book with no marketing strategy. It’s not a reflection of the work, it’s just how the world works. The attention of other people is a highly valued commodity these days and there are big businesses out there spending insane amounts of money to compete with each other for that attention. So, how can we, as lowly writers in a team of one, tap into that ecosystem?

    Amazon Itself

    It’s simply not possible to sell a million copies (or even a hundred copies) of a book by uploading it to Amazon and not telling a soul. That’s what marketing is for, and yet I some people do just that. Click ‘publish’ and sit back.

    Amazon’s book database is so vast, with millions upon millions of books, that unless you’ve written something for an extremely niche market (ie. carbon dating antique rocking horses) then it will never be found. The search engine is the first place people go, and the majority of prospective buyers are most likely going to search for keywords like ‘crime thriller’, or ‘romance’… or they’ll know an author they like and search specifically for their stuff.

    Readers might peruse the ‘Customers who viewed this item also viewed‘ section at the bottom of their chosen bestseller page – books that are advertised on those pages – but you can bet that those books will best sellers too, or at least quite highly ranked. Because Amazon’s job is to make money, and I think it’s a fair assessment to say they will make more money linking Lee Child’s books with Ian Rankin’s than they would linking mine.

    The Top 100

    There are many complex algorithms going on behind the scenes of Amazon’s sales system, and no one outside of the organisation is allowed even a peek at their secret sauce (otherwise it would be manipulated for personal gain). The general consensus, however, is that to make an impact on general sales rankings, it’s best to have your book sales spike (ie. lots of sales all at once), but to have that spike last a few days at least. A one-day spike will have some effect, but it’s better for it to last over 3-5 days. This will improve the book’s ranking, which means your book can inch closer and closer towards the ‘surface’ of Amazon’s incomprehensibly big database.

    To put it into perspective, imagine Amazon was a supermarket. The best sellers in all categories would appear on the eye-level shelves in all aisles, with the top-10 of all books being displayed proudly either by the tills or at the end of the aisles where they have promotions. Books that come into the top 100s of various genres, they’d be scattered about the shelves, but people may need to bend a knee or stand on tiptoes to get to them. Every other book is behind closed doors in the supermarket’s vast stock warehouse, and the only way to get to them is to ask a member of staff to go and retrieve that specific book for you… so you better know it by name.

    To give yourself a chance of being bought by a passing shopper, you should aim to get into the top 100 of your genre (ie, Crime, Romance etc). This isn’t direct marketing, it’s passive, but getting your book into the top 100 of a category isn’t very difficult if you have a chunk of money for paid advertising, or you know 100-1000 people who are willing to buy your book within a 3 day period. Once it’s in the top 100 though, it may not stay for very long, because there are hundreds of thousands of other books vying for position, every single second. But while the book is in position, it will get seen by complete strangers. There are, however, a number of psychological steps the consumer must go through in order to click that all-important buy button:

    1. They’ll see your book in the top 100 list
    2. They’ll judge its cover and quality of its rating
    3. They’ll click into your book page
    4. They’ll read your reviews (if you have any)
    5. They’ll read your blurb
    6. They’ll judge the price
    7. They might click buy

    It’s like the Drake equation, which determines how many of the 100 billion planets in the Milky Way galaxy are likely to harbour life, with the numbers dramatically decreasing at each stage. That’s why relying on a book just being ‘in existence’ in Amazon’s book store won’t do a thing.

    Reviews

    Social proofing is important. If a book has no ratings, no stars, and no reviews, people are not only less likely to buy it but are unlikely to. The problem with this is it’s chicken and egg type stuff. How can you get reviews and ratings if no one is buying the book? I’ll let you in on a little secret called ‘advance readers’. If you put your book up for pre-order, it will give you time to send proof copies to people in return for reviews. And while reviews can’t be submitted to Amazon until publication day, you can at least have those people lined up, ready to click submit the millisecond the book launches. Amazon sometimes highlights newly released books too, so you’d be best to have at least a few reviews (hopefully all good!) on day one.

    Amazon Reviews

    If you know people who’ve read your book but haven’t left a review, it’s a good idea to mither them to leave one. And keep mithering, but not too much so they cut ties with you altogether. My book has been on Amazon for a year, and I’ve only managed to get 15 reviews so far. That’s hardly going to compete with Game of Thrones 12,000+ reviews, is it?

    External Reviews

    There are lots of book sites run by teams of people who just like to read books and write reviews for them. And they’re popular too. Consuming books isn’t like listening to a song, they take time and dedication to get through and so people really want to know if something will be worth their time (or at least play the odds). And so, they seek out in-depth reviews, not just the couple of sentences we all see on Amazon.

    I tried this. I contacted a number of sites, pitched my book, offering them free copies etc, but I got no response. I probably didn’t make enough of an effort, but I did go down a paid review route. Reedsy, the website I used for my development notes and copy-editing, have a subsite called Reedsy Discovery where you pay $50 and an avid reader on their list is assigned your novel, reads it and publishes a review. While the review was very glowing (here), I didn’t make a single sale from it. This was probably because I didn’t ask people to ‘upvote’ my book on their website, and so it didn’t get mentioned in their weekly newsletter. I’m not a fan of incentivising exposure through competition. I’ve had it before with film festivals where the people with the most votes win, meaning whoever had the biggest online social presence was crowned. That’s not the best reflection of quality, just popularity.

    I’m also slightly sceptical about the review. It’s a tricky thing when it comes to marketing… of course, you want rave reviews so social proofing is strengthened and you’ll sell more copies, but there’s also part of me that only wants to sell books if people genuinely like them. I don’t want to con anyone. For a start, I personally wouldn’t give my book 5 stars, and in my experience, reviews that come from a closed-system (like a film festival or the theatre circuit), are often much more positive and forgiving than from a disassociated member of the public. I feel like those are the real reviews, and anything else is just massaging the ego.

    Paid Advertising

    Amazon Ads

    This wasn’t available in the UK when the book launched, but it is now. It’s a typical ‘pay-per-click’ type system where you have to bid on certain keywords that you want to advertise under. So, for example, if someone searches ‘conspiracy theory’ in Amazon’s search engine, your book may appear as one of the sponsored books near the top of the list, providing you list that keyword as one of your targets, and your bid is high enough to match the general price of it. It can get expensive, especially using more popular keywords or phrases like ‘crime thriller’. One time, I set a daily limit of £10, thinking it might stretch a couple of days. Unfortunately, I had ‘crime thriller’ in my keywords list. 20 minutes later my £10 was gone with hardly any sales. That’s not to say putting all your cash in one basket for a daily spike isn’t a good strategy. I tend to go for more niche keywords these days, and just keep ads ticking over all the time. I may get one or two clicks a week without any sales, but at least it’s out there.

    Facebook Ads

    This is probably my best source of sales. The good thing about Facebook Ads is you can be very specific about who you’re targeting with the book. I can pick people in the UK, aged 25-45. who like reading fiction, like crime thrillers, and have a kindle. The ads system is very sophisticated and you can do a whole lot of campaign testing. I probably sold my most books when I took it down to 99p in January this year and set up a weeklong campaign on Facebook. Now I do a similar campaign once a month, but I focus more on lead generation.

    Lead Generation

    This is a similar style of marketing on Facebook to click-throughs. However, instead of users clicking the ad and ending up at Amazon, they have to fill in some sort of information, typically their email address, in return for some sort of an incentive. In my case, the incentive was my book… for free!

    That may seem a bit of a drastic move, having spent years of my life and thousands of pounds getting it onto Amazon, only to give it away, but there’s a method in my madness. I was never going to turn a profit with this book. The best thing for me to do now is to use it to gain more followers for my second book. And so, in giving it away for free in return for emails, I am attempting to use what a lot of indie authors think of as the holy grail of self-marketing… the mailing list.

    Mailing Lists

    Mailing Lists are deemed to be one of the best ways to market something to another person. It’s direct, one-to-one marketing, and many of the biggest mailing lists in the world contain millions of people. So, if you were the owner of that list, and you’d written a new book, all you have to do is write a succinct email about the new book and a link of where to buy it, click send, and millions of people suddenly have it in their inbox. Like with a lot of this stuff, there are strategies… how to write newsletters (make it personable, not too long), how often to send them out (no more frequent than weekly). There are lots of nice mailing lists tools out there too, such as MailChimp or MailerLite (the one I’m using).

    Build a Platform

    If you want to be an indie author who sells their own work, you should have a platform from where to shout about it. You should also be trying to build a brand.

    Have a Website

    Authors should be easy to find online. Social media sites are one way, but the ideal way is to have one overriding portal to you and your work, where everything gets funnelled through. It’s much easier to maintain one place than several. That’s why I set up stewartmcdonald.net. I want people who like my work to be able to come to the site whenever they want and see what I’m up to and whether I have any new work out. I’ve just recently had this site redesigned to make it a bit more appealing and nicer to show off some of my “products”.

    Facebook Page

    Facebook is another good place to grow a fan base by creating a dedicated page. It felt borderline self-indulgent creating a page called Stewart McDonald, but needs must. I invited everyone on my friends list to like the page (some of who thought it was really self-indulgent, receiving messages saying “Stewart McDonald has invited you to like Stewart McDonald”)… and about 20% of them liked the page. Like the website, I wanted to be able to funnel information through certain channels. I didn’t want my personal Facebook account to be my platform, I wanted my work and personal life to remain separate.

    You need to have a page on Facebook to use Facebook Ads, and what I noticed is that if you have a running ad, and somebody who’s not affiliated to you at all likes it, you can then invite that person to like your page. And each connection, be it a page like on Facebook or an email address, is a prospective future sale.

    Start a Blog

    Yes, part of the motivation to write this blog was to gain some exposure. I also felt like I had a lot to say on this topic, so why not immortalise it. Someone will hopefully find it useful one day. It takes a long time for me to write these articles though, so my recommendation would be to perhaps create shorter posts. Once a week is a decent frequency, but if you have lots to say and want to say it, then, by all means, post more. The more posting you do, the more you can shout about it on social media, the more people will find out who you are and want to stay in touch with you.

    The Neverending Strategy

    Marketing shouldn’t ever really stop. The second it does, you’re forgotten about in a heartbeat. Only those with cast iron brands like Stephen King can get away without a marketing strategy, but they still have them. King could write a new book and just tweet a link to it to his 6 million followers. Many of those will be fans anyway, and he’d simply skyrocket to the bestseller chart.

    Marketing should be focused and strategic. It’ll probably cost money. And unless you’re excellent at social media or marketing yourself, it’s probably best to hire someone or some company to help you. I’m very bad at delegation and seeking out help, but I’m trying to improve. Marketing shouldn’t be dry, it can be fun and treated like coming up with ideas for stories because there are lots of unique tools and techniques still out there waiting to be discovered. It’s very creative.

    Here’s a few other things you could try, some of which appeared in my Launch Day article – and while it’s best to make a big impact on launch, many of the marketing techniques can be introduced at any part of the book’s life:

    • Make a book trailer
    • Send copies to book stores/book clubs
    • Improve your social networking
    • Hire someone to do it for you
    • Get the audio version recorded (lots of people listen to audio books these days).
    • Use book promo sites that, for a price, will do just that (example https://www.indiesunlimited.com/book-promo-sites)
    • Start a podcast. This, like blogging, is a venture with frequent output, keeping your audience connected to you while you’re busy writing your next book.
    • NetGalley – This site sends copies of books to influencers.

    The list goes on and on, really. The important factor with marketing is to try things and see what works. But don’t try them as I tried did… all wishy-washy. Give them a decent go, and you’ll get a much more accurate idea of whether things will work or not.

    Stay tuned next week for the very last article in this series.

    If you have any comments or questions, please post them in the box below.

  • Writing a Novel – Launch Day

    Writing a Novel – Launch Day

    Kindle and Paperback Mockup

    This post is part of a series of articles about writing my novel, A Single Source of Truth.

    Buy it here on digital or paperback.


    In the publishing world, launch day is like a celebration. The event goes off with a big bang and the book starts flying off the shelves. For me, as a self-published author with barely any effort put into my launch day, it went off with a whimper, and the few that sold were primarily purchased by friends and family. As with all this self-publishing (and traditional publishing come to think of it)… there is a strategy for launching a book.

    What I Did

    These were the following steps I took to launch my book.

    Got the Word Out (For Free)

    Getting the word out can mean different things, depending on the techniques and tools used. I basically told friends and family about the book and sent them the direct link to the page so they could purchase it out of obligation. I also did something I rarely ever did, and that’s posted on Facebook and Twitter, providing a link to the book. Not to the many millions and millions of people who don’t follow me, but to those couple of hundred who do.

    Got the Word Out (Paid)

    When I realised that only a handful of books were going to sell on the day of launch, and the days following, I decided to bite the bullet and pay for some advertising. The launch day is probably the best opportunity for making the biggest splash with a book, so doing everything you can is a must, and because I’d left it too late, I was desperate. I quickly signed up to Facebook Advertising and threw together some ads in Photoshop.

    On average, it was costing me a couple of quid in advertising costs to sell one book. I was out of pocket, but you’ve gotta spend money to make money, right? As I was a bit new to this area, I didn’t go crazy… I might have spent maybe 50-100 pounds in total, which as I’d come to realise, isn’t a lot in the marketing world.

    Kindle Unlimited

    If you dedicate your book exclusively to Amazon for a minimum of 3 months, you can enrol it in Kindle Unlimited. This means anyone who subscribes to the service can download your book for free. You get royalties based on the number of pages read, and Amazon will actually advertise your book at some point on their platform, free of charge. Over the duration, I saw about 3 different reading spikes… once a month, presumably when my book was being highlighted on some ‘New Releases’ page or something. I only left the book on Kindle Unlimited for the standard 3 months, because after that I wanted to branch out and look at listing it on Barnes and Noble’s website, and Google Play, Apple books etc (I still haven’t ventured this far, actually).

    The Launch Day Result

    While there was a small surge of people buying the book initially, especially paperbacks from those who knew me in real life (maybe in case I hit it big time and it’d be worth a few bob), sales soon petered out once the Facebook ads stopped. No one was seeing my book on the Amazon store because it was buried under 3 million others. After a month, I’d sold about 35 books. Word of mouth was hardly going to catch on at an exponential rate, even if those 35 people thought it was the best thing they’d ever read (they didn’t). Suffice to say, launching my book was a damp squib, but I suppose I never really considered the marketing aspect of it when it came to publishing. I never really thought anything was going to happen. I just wanted the book off my plate.

    What I Could (and Should) Have Done

    The Pre-Order

    Hype is your best friend leading up to a publication, and this needs to be generated far in advance of the actual day. Even though Amazon asks you to pick a publish date (and you must stick to that date when it’s within arms reach), you can actually put your book up for pre-order many weeks, if not months before the book is actually launched. This is probably the way to do it. The way I didn’t.

    With a book up for preorder, it lets you build up momentum. Not only does it give you time, but those preorders in advance will go towards your sales figures – all-important statistics that may boost your book up from the slums into the upper echelon where it might actually be seen by someone idly perusing Amazon’s book store. Though be careful, I’ve read lately that for the best push you should get all your pre-orders in within the final week before publication.

    Mailing Lists

    I’ll go into a bit more detail on the importance of mailing lists in the next post, but if someone buys your book and likes it, how can you contact them? Having a link at the front and back of the book to say something like: ‘If you like this book and are interested in the next one, why not sign up for [AUTHOR’S NAME]’s mailing list at www.[AUTHORWEBSITE].co.uk?’

    I did that, but at first, the link was at the end of the book, meaning people had to get through 108,000 words before they found it. Makes sense to have it at the end of the book, but when I wasn’t selling many to begin with, I should have also had it in the front. Another thing is, I should have had more of an incentive to sign up because in my experience the promise of a future book at some speculative point in time isn’t enough. A free something is good. Maybe a short story, or an early chapter of the new book etc.

    Trailer

    We all know YouTube is massive, and a well-made trailer has the possibility to go viral. A book trailer doesn’t have to cost millions of pounds and star Tom Hardy. Usually, they’re quite minimal, but evoke a sense of the book’s style and genre with visuals and music. Excerpts from the book can be included too, either as text or a voice-over (depending on the genre). It just needs to intrigue the viewer enough, and because attention spans are in short supply these days, it’s best to get it done within a minute or two.

    Launch Party

    People do this. They hire a place, a bar, function room… wherever, and throw a get-together to celebrate the launch of the book. Friends and family are welcome, of course, but it’s a good place to invite other authors, agents, publishers… basically anyone with any connection the industry. Get them all into one place, with a stack of your books on a table, some drinks and canapes, and generally build a buzz about the book, but more importantly, about you as a writer. People there may tweet. Articles on the local news site might be posted. Word of mouth may spread. It’s just another way to get your book out into the world while networking and having some fun thrown into the mix.

    Local Bookstores/Clubs

    Why not contact a local bookstore and say, ‘Hey, I’ve written a book that’s out soon… can I put a few out in your shop that week?’ If this coincided with the launch party, even better. There are book clubs too, lots of them. Buying a number of ‘Author Copies’ from Amazon (paperbacks at trade price) and sending them to book clubs might just lead to something. If anything, having a group of complete strangers read your book is an opportunity for unbiased feedback.

    Social Networking

    Successful authors who work the social network scene are, as you’d expect, very sociable on social networks. Posting on Facebook and Twitter after probably a year of radio silence just to promote a book (as I did) isn’t seen as good practice. Writers should get to know one another. You’re advised to join in discussions. Befriend other writers. Share their self-promotional plugs, and in turn, they will share yours. It’s the old saying: ‘A rising tide lifts all ships’. You have to be consistent though. It takes a long while to build rapport and friendships, and it’s not something that you can swoop in and achieve within a couple of weeks before launch day. If you want social media to be a part of your strategy, it’s a long game. Just be careful not to dedicate all of your writing to 140 character bursts.

    Hiring Someone to Launch The Book

    If you have a bit of money to throw at it, you could hire a freelance marketer to do all the stuff above and more. It all depends on how much you’re willing to spend, but as I said, making the biggest bang for the launch is probably the most important milestone of any book, so I reckon, getting it this far… it’s go big or go home.

    Stay tuned next week when I’ll be stepping out into the colourful and dazzling lights of marketing.

    If you have any comments or questions, please post them in the box below.

  • Writing a Novel – The Finishing Touches

    Writing a Novel – The Finishing Touches

    Kindle and Paperback Mockup

    This post is part of a series of articles about writing my novel, A Single Source of Truth.

    Buy it here on digital or paperback.


    Naively, I thought that once I had my cover designed, and my manuscript all polished to perfection… that’d be everything I needed to get the book uploaded to Amazon and start selling like hotcakes. Unfortunately, as I’d soon find out, there were many other things I had to do. Finicky things that I probably should have paid someone more skilled to do. Instead, as always, I gave it a crack myself.

    Kindle Direct Publishing

    When you sign up for Kindle Direct Publishing at https://kdp.amazon.com you’re given a virtual bookshelf where you create digital versions of your books. Creating a new item in their system is a doddle, and it’s all wizard-driven with forms that ask for pertinent information. The one thing I didn’t realise was that an eBook and a paperback book were treated as two separate entities in their system. You have to create them both individually, and then once they’re published, as long as they have the same title and cover, Amazon’s clever system will automatically link them together.

    The two formats are, obviously, delivered to customers quite differently. The eBook is essentially a digital file that sits on Amazon’s servers. When people buy it, it’s sent automatically to the person’s chosen device(s), such as a Kindle or a phone. The paperback is a physical copy of the book that is printed on demand (ie. when someone buys a copy). Paperbacks are more expensive for the consumer due to manufacturing and shipping costs, but it’s no skin off an author’s nose to sell a paperback version as well as an eBook. It’ll widen their reach for sure, although, due to the costs being so high, they’re unlikely to make more “profit” from the eBook than the paperback.

    The eBook

    Creating an eBook version of a manuscript file (formatted in Microsoft Word) is a lot easier than sorting out a paperback, which I’ll go onto down below. Firstly, while there are quite a few software packages and services available for creating eBooks, Amazon has its own application for doing this. It’s called Kindle Create and was pretty basic when I first used it, but it has since added a lot of new features. Simply put, the app will import the manuscript as a Word document and try to automatically format it. This process probably won’t work perfectly straight out of the gate, but it provides a clean interface to organise your contents page, your chapter headers and any ‘frontmatter’, such as copyright, foreword, introduction etc. Once the book is set up exactly as you want, you click the ‘Publish’ button within the app and it creates a local ‘.kpf’ file.

    This isn’t a readable file, nor is it strictly the eBook file that people load onto their kindles. The .kpf file needs to be uploaded to your bookshelf and it will then be processed by Amazon’s servers. Only the file that is distributed to people’s kindles, phones etc is the readable version of the file (usually an .epub or .mobi). How to get a local copy of your own eBook is quite frustrating, because you can’t just export an epub or mobi file from Kindle Create, nor can you download it for free from your own bookshelf. There are ways, however, such as using a free application called Calibre.

    The Paperback

    The paperback was a whole different beast to the eBook. Firstly, the manuscript that’s uploaded to Amazon requires typesetting – how the text appears in the physical book. The margin measurements have to be very specific and depend on how many pages there are in the book. Amazon has fairly comprehensive instructions for doing this, but I won’t lie, I found it a total pain in the arse.

    Setting the margins creates the ‘gutter’, or the centre of the book where the pages fold. This is done by alternating the margin on every other page, so that the pages on the left have shifted left, and the ones on the right have shifted right, creating a wide space for the gutter in the middle, the size of which is determined by the thickness of the novel. There was also bleed areas and safe zones to contend with because if the text goes too close to the edge of the page, it’s likely to be cut off by the printer.

    The typeset manuscript. Notice the wider margins in the middle of the pages compared to the outer margins?

    It was all very mathematical in the end and unlike the eBook, it was difficult to actually see whether the printed book was going to look okay to the consumer without ordering one. Amazon have their own previewer, that lets you view the book as a virtual copy, but I found it wasn’t as accurate as the physical copy. Amazon actually lets you purchase your own ‘Proof Copies’ for a discounted price, but they still set me back around £7.50 a pop. The main issue I found with this was the book could take up to 10 days to arrive, which meant I’d have to wait to find out if my typesetting worked or if I was completely off the mark. It was a very slow process of trial and error. I think I ended up buying around 6 proof copies in the end.

    The Font of Knowledge

    This was something else I hadn’t thought about. Font! Who thinks about that? Well, it’s important. At first, I had purchased a few proof copies that used Arial, because I figured that was a pretty standard, universal font. Something seemed off about it though in its physical form. It’s only when I looked at other fiction books that I realised they all went with a serif font…. curly, ye olde English style fonts… instead of clean and clear style fonts. It seemed that san-serif (like this font) was reserved for non-fiction, instructional style books. That meant another couple of proof copies were ordered.

    More Cover Design

    The thing I struggled with most, though, was the cover. All the typesetting, messing about with margins and changing the font, changed the length of the book, which made it thicker or thinner, which had an effect on the spine of the novel… and that was part of the cover. That wasn’t the trickiest part. No matter what I tried, the front cover seemed to shift to the right when it was printed out.

    Now, a lot of other people would have ignored that, but I’m a pretty neurotic person… I couldn’t rest until I’d sorted it out. In the end, I actually created two versions of the cover, one for the eBook, and one for the paperback that was shifted ever so slightly to the left, so that when it printed out it was centred. I posted a couple of queries about this to Amazon’s KDP message boards, but their response was that I’d probably done something wrong in the measurements. Maybe I had, who knows. Suffice to say it was a pain to fix, but it’s done now. Here is the final cover design, taking into account the spine.

    The full cover with spine and back blurb, as uploaded to Amazon.

    Once everything was done, the book was ready to publish. The only thing I needed to do was set the price.

    Pricing a Book

    Pricing books is another game that takes time and experience to play. Luckily (or unluckily), I didn’t have any reader expectations or preexisting audience, so I went straight down the middle. EBooks from new authors generally sell for around £2.99. Books that sell between approximately £1.99 and 9.99 allow the author to keep 70% of royalties. Go outside of those prices and the royalty percentage drops to 35%. Of course, the plan starting out isn’t to make money, because unless you get a retweet from JK Rowling or Stephen King, you’re not going to make any. The plan is to get people knowing about you as an author, and hopefully, they’ll buy and like your book, spread the word, and be interested in buying your next book. So, just getting people to buy it regardless of price is important.

    As for the paperback, this was tricky due to the high manufacturing costs. Being a print-on-demand service, the minimum price I could set the paperback was £8.10, which seemed like a strange number, so I set it to £9.99. I didn’t think the paperback would sell as many as the eBook, but it’s always good to have it as alternative option (many people still love to read a physical book).

    Royalties are skewed with paperbacks because of the printing costs. Selling A Single Source of Truth for £9.99 would only mean £1 profit, and yet selling an eBook for £2.99 meant I got about £1.68 profit. Strange, hey? As I said though, it’s not about money at this stage, it’s about exposure, and the focus was primarily on the eBook.

    Scheduling the Book

    Through Amazon’s KDP dashboard, I ensured both my final Kindle and Paperback manuscripts were uploaded along with the covers. I tagged the book with two relevant categories (the limit is two), which determines where the book comes under when people browse Amazon (ie. crime thriller etc), and I put in 7 keywords that are used for when people search (you only get 7). The book was to be ready to buy on the 29th June 2019, but because of delays in Amazon’s review stage, the paperback wasn’t available until a day or two after launch day. So, if you want both to be ready on the same day, make sure everything is sorted and uploaded at least a few days prior!

    Tune in next week when I’ll be discussing the do’s and don’ts of launching a book. Mistakes were made, certainly.

    If you have any comments or questions, please post them in the box below.

  • Writing a Novel – Cover Design

    Writing a Novel – Cover Design

    Kindle and Paperback Mockup

    This post is part of a series of articles about writing my novel, A Single Source of Truth.

    Buy it here on digital or paperback.


    Don’t judge a book by it’s cover!

    And yet, everyone does it. We can’t help it, it’s in our nature, which is why it’s super important to have a stand-out, memorable and professional-looking book cover. If those elements are missing, it doesn’t matter how good the actual book is… very few are actually going to read it. It’s a sad truth, but luckily, it’s very simple to get yourself a professionally designed book cover these days thanks to freelancer websites such as Fiverr, PeoplePerHour, 99Designs etc. These websites work just like Reedsy. You log on, create a job, add your brief (what you’re looking for), and then people contact you with a bid to get the job.

    The ideal book cover might just be one that you, the author, really likes. But there’s also a clever technique to finding an alluring book cover.

    A/B Split Testing

    The concept behind A/B split testing is to get at least two different designs for the book cover, prior to publication. Using an online advertising platform such as Google or Facebook, you create ad campaigns, one containing the first cover, and the second one the other (in fact, many big platforms have an A/B split testing feature already built-in). Each ad should be identical in terms of information, it’s just the cover that is different.

    This can be done even before your book is written, let alone published because it’s not important to have a genuine landing page ready for the clicking user, you simply send them to some random page, like the BBC website if you wanted. The statistics on which ad was clicked, how many times and when are all captured in the advertising platform. The goal with A/B split testing is to pit two different covers against one another. If you had 4 covers designed, you can vary it and build some sort of a league between them.

    Taking into account the ‘reach’ of the ad (the number of people it was shown to), the one with the most clicks at the end of X days/weeks is the winner.

    My Own Design

    I’d like to say that I used a freelancer to design my book cover and that I used A/B testing to find out the best performer. But I didn’t. See, I’m a bit of an amateur Photoshopper and have designed a number of flyers, posters and covers over the years. I actually really like designing posters, and so when it came to getting a cover for my own book, I could have gone the professional route – delegating the work to someone more skilled for a fair price – or I could have done tackled the problem myself. I did the latter.

    I’m probably going to butcher this next section where I want to discuss the concepts of image design, because honestly, despite being quite structured in my methodical approach to writing, when it comes to images I normally just jump in headfirst without any foundation work. In fact, I typically don’t even know what I want or how it will look at first, I just try stuff out, throwing things at a digital wall and seeing what sticks. Almost all of it will be crap.

    I’d first started work on a book cover for back in 2012 when it was still titled ‘DATABASE’, just around the time I was finishing up the first draft. Little did I know it’d be another 7 years before it’d hit the “shelves”. Personally, I think it’s helpful to get an idea for a cover in your head early on. It allows you to really visualise the novel, sat on a bookcase, or as an image listed on Amazon. It makes the thing more concrete.

    Here, click through the slideshow below to get a peek at some very early concepts of the book cover.

    Horrible, right? Okay, I didn’t spend much time on these… I just wanted to have a play with some concepts I had in my head, the main one being the idea of a database. If anyone has ever worked with spreadsheets, you’ll know what I mean when I say database, because a spreadsheet is essentially one. Lots and lots of cells of data. One of the main themes behind the novel is the fact that more information about our lives and the world are being digitised, held in databases; and the data can be manipulated. I wanted to evoke that idea in the novel, so at first, I had a go at creating a kind of ‘grid’ look and feel to it. I also had an idea about pixels, the building blocks of any digital image (including this article you’re reading). Pixels are much like the cells of a database, or ‘bits’… 1s and 0s. It’s either there, or it’s not. It’s either true, or it’s false.

    Once this idea of database cells entered my head, many years before I’d even finished the book, I couldn’t shift it. It’s probably the reason why I decided to design the cover myself with no input from anyone else, nor any marketing strategy. It’s the reason many things in this book happened the way it did… stubborn ideas!

    Elements to the Classic Cover

    The cover of a novel normally consists of three parts. The name of the author, the title of the book, and a short and punchy tag line or phrase that entices the reader. They can also have a quote from a review on the front, usually if a big name like Lee Child has been given a preview copy of the book. Unfortunately, Lee was too late submitting his glowing review of mine for me to include it *cough*.

    The author name and book title are generally the easy parts, as long as you’re not deliberating over a pen-name or the book title. I had toyed with the idea of a pen-name, but I figured that I didn’t want to lead a double life, I just want to be entirely myself, and so all my work will come under the same person. The book title I’d had for a few years (hover over this for why I chose it).. The tag line required a bit more creativity.

    Tag Lines

    Taglines are important to grab the reader. There’s also not a lot of space for them, so they have to be concise. Here is a list of all the ones I came up with:

    • Data is King. If You Believe it.
    • Data is King. Data Can be Altered.
    • Data is Power. 
    • Your Data Can be Altered
    • Data Can be Altered. 
    • The Data Does Not Lie
    • Don’t Believe Everything You See/Hear/Read
    • Don’t Believe Everything
    • Do Not Trust The Data
    • Don’t Believe Anything
    • The Digital Domain Can Be Altered
    • Your Data or Your Life
    • Who Can Tell What’s Real or Not?
    • The Data Never (Sometimes) Lies
    • Data Does Not Lie – The Winner!
    • The Data Doesn’t Lie

    Finding the Final Cover

    As you can see from the test images above, I went through a few designs, but I’d already had my mind set on a kind of cell/pixel style look, washed in a blue hue, with a single red element… an errant object, something that became even more relevant when the book title changed to A Single Source of Truth. The red element would signify the ‘single source of truth’. It wasn’t until the beginning of 2019 when I started to realise the book was going to be actually self-published, and so I would definitely need a cover.

    I couldn’t quite tell you when I thought of the idea of a building, but once it got into my head it wouldn’t leave. A tall building, with lots of windows. The windows would be the cells of the database, and the building would be faceless… mysterious, the reader will have no idea what goes on behind its closed doors. There were a few metaphors in the image that I quite liked, and I didn’t even compare it to the Studio (an organisation that appears in the novel) until much later. It was more the concept of an anonymous building that I liked. And I needed a good photo of a building.

    It had only been a few days prior that a friend of mine, Chris Chapman, had been taking photos of buildings in and around Leeds where he lived and posted them on Facebook. I contacted him and told him about the book and he was up for taking some shots. Within a few days, he came back with a raft of images. Suffice to say, one of them stood out.

    It took a couple of weeks to get the first template of the cover created, then probably another month of tweaking to get it to where I wanted it. It still went down to the wire, and probably a week prior to the book being published in June of 2019, I was still messing with it, widening the font, or tweaking the tag line. It was just like writing… try something, look at it, sleep on it and come back with fresh eyes.

    One thing that helped was to mock-up what it would look like on Amazon alongside all other books on there.

    Early mock-up of how A Single Source of Truth would look on Amazon

    Comparing my book side by side with others allowed me to spot design issues. For example, in the image above, it wasn’t until I saw it on Amazon that I realised the title font didn’t have enough weight to it. There were a few more corrections like that, until I was eventually happy with the final design.

    The final design

    For my next book, I think I’m going to hire someone to design the cover. Not only will it save me a lot of time, but it’s always a great learning experience to share creative ideas with another person.

    Stay tuned next week for when I’ll go through the finishing touches to get the book ready for Amazon.

    If you have any comments or questions, please post them in the box below.

  • Writing a Novel – Prepping the Book for Self Publishing

    Writing a Novel – Prepping the Book for Self Publishing

    Kindle and Paperback Mockup

    This post is part of a series of articles about writing my novel, A Single Source of Truth.

    Buy it here on digital or paperback.


    Thanks to the wonderful technology at our disposal and the reach it creates, we now have the ability to create and sell pretty much any product or service to people across the globe. For books, this has become easier than ever before. Not only can eBooks be bought and downloaded instantly, but paperbacks can be printed on-demand via a whole host of places. Amazon is really the leader in this area (I mean, what area isn’t it a leader in?), so for me, I was always going to start my self-publishing journey there.

    Before I go on, I’d just like to emphasise how simple it is to get an eBook onto Amazon. In fact, you could probably do everything required by their online system within 10 minutes. The only sticking point is when you submit a book – whether it’s a novel, play, collection of poems, non-fiction etc – it has to go through a review process that can take up to a couple of days. Apart from that, you can have a book out there in no time, ready for people to click the buy button and be reading it within seconds. It’s really that simple.

    “Simple”, yes… but easy? That depends on the kind of impact you want to make with your book and the kind of future you want as a writer. For my novel, A Single Source of Truth… I had a book that I was happy with, but I didn’t I just slap it on Amazon right away, and the reasons why is what made my simple 10-minute book upload to Amazon a further, year-long process.

    In Writer We Trust

    The main marketing tactic I’ve learned by listening to podcasts, watching interviews, and reading books on writing, is that the best way to sell your first book… is to write another one. Consumers like to buy from trusted sources. It means there’s no con, they’ll get exactly what they understood they were buying, and if they like what they purchased, hopefully, they’ll be back to buy again.

    Becoming a sustainable, self-published author requires building a brand, which in turn is strengthened by the trust of their readers. And trust takes time. If you can get a name for yourself as the author “who wrote that great book”, and you keep writing great books? People will come back for more. As Ed Harris says in one of my favourite films, Glengarry Glen Ross: “You don’t sell one car to a guy, you sell him 5 cars over fifteen years“.

    If I’d been impatient with my book, thrown together a slapdash front cover in Microsoft Paint and uploaded it with my typo-ridden manuscript… I’d be shooting myself in the foot. It happens a lot, especially on Amazon (because it’s so “easy”). There are tens, if not hundreds of thousands of books on there that people have just written and uploaded without any professional copy-editing or proofing. The number one complaint I see of books is not that the story is shit, is that it’s littered with typos. If I had started selling my book, as was, I’d lose people’s trust – they wouldn’t recommend my book to other people, and they wouldn’t be returning for more.

    Taking Responsibility

    Now that I was self-publishing, I was on my own. I didn’t have a publisher taking the novel out of my hands and doing all the preparation work that is usually required before a book hits the shelves. No, it was my responsibility to ensure my book was in the best possible shape before being released to the world. The story-writing was done, but it needed a final polish. Luckily, I knew where to find someone for the job.

    Revisiting Reedsy

    Just like with my editorial assessment, I logged onto Reedsy and submitted a brief, explaining that I wanted my book to be prepared for publication as a self-published eBook. I didn’t know what I was asking for, technically, but thankfully those who I enquired on Reedsy helped me out. There are many sub-divisions of prepping a book to market, but the one I required most of all was copy editing, which focuses on ensuring the text is correct in terms of spelling, grammar, jargon, punctuation, terminology, semantics and formatting. 

    I picked 5 people on Reedsy who were UK based and had a portfolio of work that included experience with crime thrillers. I got 4 quotes back, with the prices ranging from £1000 to £2700. The price shocked me at first, but when I factored in how much work was involved – to read through a novel with a fine-toothed comb… twice – it gave me some perspective.

    Now, that may seem a lot of money to spend on a speculative novel with absolutely zero readers queuing up, but I’d certainly blown more than that in my time on this planet, on things that meant a lot less. I’d put 6 years of my life into writing this book and I wanted it done right, so to plough some of my savings into it was, in my opinion, a worthwhile investment.

    Out of the 4 people who got back to me, an editor named Ben Way stood out above the rest. Not only was he reasonably priced, but he had sent me a sample copy-edit of the 3 chapters I’d submitted, demonstrating the kind of work I’d expect from the full job. Even from those 3 chapters, I knew that a) copy-editing was something I definitely needed and b) this was the man for the job.

    The Copy Edit

    Ben’s offer was to spend 2 months with the book. He’d do a first pass, reading the entire thing from start to finish and then send it over for me to go through the revisions and comments. This was all done in Microsoft Word, which has excellent tools for revisions and alterations tracking. Once I’d gone through his suggestions, either accepting or rejecting them with the ability to add my own comments, I would send it back and Ben would do his second pass, repeating the process.

    In the first pass alone, there were approximately 8000 revisions. In the second pass, around 6000 revisions. Ben was thoroughly professional in his approach to my work (you can find him at http://benjaminway.co.uk or on Reedsy). He was extremely meticulous when it came to the fine details of my story, which was paramount for a novel starring a protagonist obsessed with minutiae.

    I remember one section in the book where I had Beckford queuing for a bus on Uxbridge Road, between Ealing and Acton in London; Ben had pointed out that I’d used the no. 65 bus, which in real life didn’t go down Uxbridge Road (it was the R70 I needed). In another section, I had a couple of paragraphs explaining the history of a character called Rupert Mansfield; my effort was weak and didn’t hold up to scrutiny. Ben had called in a favour of a friend to go through the details, then spent an hour of his own time rewriting the text… sending me his revised version as a potential replacement. Suffice to say it was much better than what I had written, and so I accepted the change and it’s in the final book.

    As you can see from the sample page below, it’s littered with alterations and suggestions, and that was just a single page out of the 331 in my Microsoft Word manuscript. Imagine if I had published this to Amazon without Ben taking a look at it? I shudder to think.

    After two full passes had been completed, over 2 months, approximately 14,000 alterations had been made to the book and I was confident it was in ‘publication-ready’ shape. Unfortunately, there was one more important thing that I needed.

    Stay tuned next week, where I’ll go into the cover design for A Single Source of Truth.

    If you have any comments or questions, please post them in the box below.

  • Writing a Novel – (Not) Finding a Publisher

    Writing a Novel – (Not) Finding a Publisher

    A Single Source of TruthThis series of articles is about writing my novel, A Single Source of Truth.

    Buy it here on Kindle or paperback.


    Writing a book is hard. Getting people to read it?… Impossible!

    Okay, not quite… and it shouldn’t be impossible, not in this day and age. With the internet, artists not only have the available knowledge and tools to create whatever they want, whenever they want – but they’re within clicking distance of the eyes, ears and minds of billions of people from around the globe. It’s wonderful, but with such a vast stage, competition for consumer attention is fierce. That’s why there’s still very much a benefit in traditional routes.

    The Traditional Route

    It makes perfect sense. Organisations such as theatres, record labels, cinemas, distributors, publishers… they’ve all built a reputation for promoting, showing or selling only certain works that have passed their litmus quality test and are the “right fit” for them. Due to their time in the game – often decades – these organisations have gathered many a loyal following who are eager to part with their money, time and attention for whatever recommendations they offer. It’s social proofing at its most potent, and the exclusivity of the stage is what makes it so appealing.

    The difficulty with the traditional route from an artist’s point of view is convincing the gatekeepers. These people are the decision-makers, and they hold the keys to the most prestigious stages in the world. Unless they can be convinced that they’d be insane to let your work slip through their fingers, you haven’t got a chance in hell.

    As an author, the gatekeepers are publishers (and to some extent, agents). Getting a book traditionally published not only means the scrubby, typo-laden manuscript will be tidied up, polished to perfection and given a professionally designed cover, but with it comes a boatload of marketing – advertising, interviews, reviews, launch parties, and book signings. The book will be thrust under a large spotlight, and who knows, maybe it’ll even win some prestigious award!

    It helps to get published, but it’s not the recipe for success (in the promotional sense). You still need to write a bloody good book, and at the end of the day, art is completely subjective. If a publisher says no, it shouldn’t be taken personally.

    Querying Publishers

    My intention with A Single Source of Truth was probably to always self-publish it, because never in a million years would I think any publisher would want it. And yet, once I had a draft I was happy with (after a couple of rewrites thanks to the paid editorial assessment), I figured it couldn’t hurt to at least try. And so, putting my actual writing of new things aside in favour of “getting myself out there”, I rolled up my sleeves and started researching prospective publishers.

    The first thing most people tell you is to get the Writers & Artists Yearbook; a massive tome that is released each year with thousands of contacts inside. Well, I’m not one for patience, and so instead I just Googled. With my novel being set in the UK, I decided to target only UK based publishers and agents. It was also important to query those who work within the same genre; no point sending my techno crime thriller to a children’s book publisher.

    After probably a few weeks of scraping the web for any sort of web link or email address I could find, I ended up with a spreadsheet of 42 publishers and 45 literary agents. The big players like Random House, Bloomsbury etc were a write-off already, because they rarely take unsolicited queries – the query has to come from an agent, and as I didn’t have an agent, I crossed them off the list! (their loss, pah!).

    Many of the publishers and agents had websites that provided clear instructions on how to submit new work, and they all pretty much followed the same rules:

    1. Submit a query letter
    2. Include a full synopsis of the book
    3. Include the first 3 chapters or first 5000 words, whichever is shorter

    The Dreaded Synopsis

    I can think of only one thing harder for a writer than writing a story, and that’s writing the synopsis for it! How can one squeeze a 108,000-word novel into two pages, let alone one? Well, it has to be done, unfortunately. And if anything, it’s another good chance to look at your story from a holistic point of view. I won’t bore you with a how-to on writing a synopsis for a novel, there are plenty of resources out there for that; suffice to say it’s like writing most things… tedious work. I first got my synopsis down to about 5 pages, then whittled it down to 2. And finally, after much wailing and gnashing of teeth… a single page.

    If you’re interested, here is the one-pager. *Spoiler Warning* A synopsis tells the whole story, twists and all. If you haven’t read the book yet, go here… it’s free!

    DETECTIVE SERGEANT JOHN BECKFORD investigates computer crime for a High Tech Crime Unit in the Metropolitan Police. When old flame DI ALISON FARBER turns up one day with a computer under her arm, Beckford gets embroiled in a new case: A Ukrainian computer science student who’s blown his head off with a 12-gauge shotgun. 
    
    Beckford’s analysis of the computer reveals a webcam recording of the student’s suicide but suspects it to be fabricated. Further investigation leads him to believe a hacking group is behind the murder and cover-up, a theory that’s confirmed when Beckford is attacked at home one night by masked assailants. 
    
    Beckford manages to escape and goes into hiding, but things go from bad to worse as he’s digitally framed as the leader of a child pornography ring and the prime suspect of the murder of a Chief Inspector. Now a wanted fugitive, Beckford uncovers information that exposes a network of corrupt Metropolitan Police officers. And after another attempt on his life, Beckford is rescued by a mysterious helper who turns out to be none other than the “murdered” Ukrainian student. 
    
    The Ukrainian explains how the same digital wizardry that faked his own death is being used by the hacking group who are after him. Known as The Studio, they have the technical ability to penetrate almost any computer system undetected, enabling them to manipulate data to forge what people perceive to be true. 
    
    Beckford is captured and interrogated at an unknown black site by masked members of the Studio who must leave no stone unturned to maintain the secrecy of their existence. Beckford is shocked to learn The Studio is a legitimate – albeit covert – unit of the Metropolitan Police, specialising in digitally strengthening cases against known criminals. A modern form of noble cause corruption. If it wasn’t for their handy work, the killer of Beckford’s sister wouldn’t be behind bars. They have Beckford over a barrel, but he escapes.
    
    A year later, Beckford is living under an assumed identity in the Orkney Islands, where he spends every spare moment re-treading his sister’s murder investigation, knowing that only when he can find strong evidence to convict his sister’s killer under a true justice system, will he be able to expose to the nation the truth behind the wrongdoings of the Metropolitan Police.
    

    The Query Letter

    The good thing about getting a synopsis written is it gave me material for my query letter. The query letter is really the one shot at getting a publisher or agent’s attention. The chapter samples and synopsis will be attachments to the email (unless you post it, but that’s becoming rare these days), but if you don’t reel them in straight away – hook, line and sinker – they’re not going to open anything.

    The query letter needs to be succinct enough that they don’t get bored, but encapsulate the feeling of the story without giving too much away. I used the one-page synopsis as a template but tweaked it to hold a few details back. Here’s the query letter:

    Dear _____,
    
    I’m currently seeking representation for my mystery crime-thriller novel, A SINGLE SOURCE OF TRUTH.
    
    Once a prolific homicide detective, DS John Beckford now investigates computer crime as part of a High Tech Crime Unit in the Metropolitan Police, having transferred out of CID after the high-profile murder of his sister sent him spiralling into a depression.
    
    When blast from the past, DI Alison Farber, arrives at his office one day with a computer in her arms, Beckford becomes embroiled in a new case: a Ukrainian computer science student who’d put two barrels of a shotgun to his head. And filmed it. 
    
    Beckford’s analysis of the computer throws up questions, and when he probes into the night the student killed himself, further inconsistencies cause him to suspect the suicide was fabricated, and that in fact the Ukrainian had been murdered. His suspicions are confirmed one night when he’s attacked at home by masked assailants, and after managing to escape, Beckford learns a warrant has been put out for his arrest regarding the indecent images found on his computer. What indecent images? Things go from bad to worse when a close colleague is murdered and Beckford is the prime suspect. 
    
    As his crimes are forged into reality, Beckford discovers he's being fitted up as the leader of a child pornography ring. Now a fugitive in the city, he not only has to evade the police but also an unknown group of hackers hell-bent on destroying his life. With help from both sides of the law, Beckford traces his digital enemies to an underground syndicate known as The Studio, where information is created, altered, or erased to manipulate what people perceive to be true. 
    
    Will Beckford manage to uncover the conspiracy behind The Studio and clear his name? Or will he end up being ‘removed’, just like anyone else who gets in their way?
    
    By day, I’m a web developer and business analyst, but I’ve been writing fiction for over fifteen years, during which I’ve penned a number of screenplays, stage plays, and short films, some of which have been produced. A SINGLE SOURCE OF TRUTH is my first novel and complete at 108,000 words. The manuscript is available, in part or full, upon request.
    
    Thank you for your time and consideration. 
    
    Best regards,
    Stewart McDonald

    I submitted that query letter with the synopsis and requested sample chapters to 64 publishers and agents in total. I got 24 responses, the first one being on the 6th February 2018, and the last one 6 months later on the 29th August (also Judgement Day, come to think of it!). Of those 24 responses, 23 of them were flat out rejections. Only ONE person requested to read the full novel. Which they did, getting back to me a month later to reject it.

    Rejections are Standard

    I was prepared for rejections, and so should anyone trying to make it in a creative industry. Most of the rejections I received were from agents who basically said they only maintained a small client list and couldn’t take on any more writers now. Whether this is a template rejection, no one knows (apart from agents), but they didn’t owe me anything. My query was a lotto ticket and nothing more. Here are some of the responses I got:

    Unfortunately we will not be moving forward with your submission, as it doesn't quite fitwith the future direction of our list.
    
    After consideration I'm afraid I won't be offering representation
    
    Unfortunately our agents ultimately decided that your work would not be best served here 
    
    It’s an interesting story and I like the way you write, unfortunately it’s not for us this time around feel it is something we could place successfully in the current publishing climate
    
    Unfortunately in this instance I didn't feel passionately enough about the story to be convinced it would sell in today's competitive market.
    
    while I thought there was much to be admired here, sadly I didn't quite feel the connection to your work that I think would be needed for me to represent this
    
    We enjoyed your writing, but after extensive consideration, we do not feel that we are the right agency to represent your proposed material.
    
    Unfortunately it isn’t the kind of thing we represent at this agency so we would be the wrong agency for you.
    
    I’m afraid I don’t think it’s quite right for my list
    
    we're going to pass I’m afraid I didn’t respond warmly enough to the story to be able to fully engage with it
    
    We are sorry that we cannot invite you to submit your work or offer to represent you the writing was missing an 'unputdownable' quality that we look for 

    Try Try Again

    I was already in the throes of self-publishing before all the rejections were through. Maybe that was my pessimism and impatience running away with things, but I’m glad I started when I did. Undoubtedly, I’ll try and get future novels published the traditional way, because why not? It’s worth a shot, and if someone out there bites, life as a writer will become just that little bit easier.

    Stay tuned next week where I’ll be discussing my journey into self-publishing.

    If you have any comments or questions, please post them in the box below.

  • Writing a Novel – Paying For Feedback

    Writing a Novel – Paying For Feedback

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    This post is part of a series of articles about writing my novel, A Single Source of Truth.

    Buy it here on digital or paperback.


    Just to preface this article – having a professional review your work and give notes is normally carried out by the publisher as part of your contract. As you’ve probably guessed, I went down the self-publishing route which I’ll elaborate on in another article.

    And so, in going down a self-publishing route, it meant I had to take care of most things myself, either by me personally or by paying someone else to do it. As for feedback, I’d had a few friends read a draft of the novel and tell me what they thought, but I wanted a much more comprehensive, entirely objective view of the book. I needed the eyes and mind of a professional.

    Reedsy

    I’d hired script analysts for years leading up to my novel; people I’d paid to read my screenplays and send me unbiased objective reports of what they liked, what they didn’t, and how it could be improved. I figured there’d be a novel-writing equivalent, so after some Googling, I came across Reedsy, a website dedicated to connecting authors to publishing freelancers in the self-publishing industry.

    Reedsy pretty much covers all areas of publishing, such as developmental editing, copy editing, proofreading, editorial assessments, query letter reviews, book cover designs, book layout designs, typography, illustrations, marketing strategies, email marketing, advertising, metadata, publicity, blog tours, press coverage, ghostwriting, book proposals, web design and translation.

    No sooner after creating an account, I submitted a “brief” for an “Editorial Assessment”, giving a quick overview of my book to five people I’d hand-picked from thousands whose profiles matched the service I was after, and the genre I was writing in. After a day or so, I received five quotes back from those people. I could pick one or decline the lot and start my search again. Fortunately, I’d found someone who – compared to the other quotes – was not only reasonably priced but also, because they didn’t live too far away from me, mentioned we could meet up and go through the brief in person! That sounded good to me; a personal encounter gave me confidence that this would be a job taken seriously.

    Show Me The Money

    “What constitutes reasonably priced, Stew?” Okay, let’s talk money. Of the five quotes that I got back, the prices ranged from £440 up to £900. Having had no experience in this field before, I went with my gut instinct and opted for the mid-level priced professional (swayed by the fact we could meet up in person). Including a 10% fee by Reedsy, my Editorial Assessment cost me £660 and it would take 2 weeks to complete (from an agreed date in the near future). A script report would usually cost me between £50-100, but a novel isn’t something you can read in a couple of hours, and if you base the quote on pounds per words, the deal was very fair.

    One to One

    Having met my hired freelancer in a pub in town, we spent a good hour and a half chatting; just informal conversation at first, then we talked business and he went over his process – what was involved, what I would get at the end, and how long it would take. He also said that after sending me his report, we could meet up again and go through it in person. That was a nice bonus, and one of the advantages of him being local to me.

    After our meeting I didn’t hear much at all for about a month, then one day in my inbox, there it was… the Editorial Assessment. Usually, whenever I get reports back for scripts I’d written, an equal share of nerves and excitement would battle inside of me. The report could be bad, in which case I’m a total failure and might as well go noose shopping. Or it could be great, in which case hello Nobel prize for literature! For this report, I felt quite calm actually. Novel writing was outside of my usual remit, so I felt completely resigned to a trouncing. And that was fine, I was open to learning.

    Upon opening the report I was pleasantly surprised. It was not as scathing as I was expecting, and while he liked the novel, he certainly had a number of thoughts on improving it. That’s what I paid for, and in all honesty, I would have been a bit miffed having spent £600 to get a report back saying “it’s great!… get it off to publishers pronto!”.

    The document was 12 pages long and split into the following five main categories, each one broken down into a variety of sub-categories:

    • Structure
    • Characters
    • Style
    • Other
    • Summary

    I’ve picked out a selection of examples here, which I suppose might make more sense if you’ve read the novel, but it gives you an idea of the kind of comments and notes one would receive from such a report.

    Structure

    Technology and Science:
    
    This is of course very important. I have little or no computer programming knowledge, and found I could follow your explanations very easily. In some cases, such as when you explain what a forum ‘thread’ is, I think you maybe went a little too basic, but that’s not a major issue. You tend to mention a concept or item, then explain it, which is better than the opposite. Just make sure you aren’t doing this too many times in close succession, and vary it up a little bit. The social media explanation in chapter 14, for example, could have the focus shift more specifically onto the rise of crime, and not the rise of Facebook and Twitter. I’d take those as known things, but not the criminalisation and re-work it a little.
    
    You say ‘Virii’ a lot, and I really noticed it in chapter 16. A google of it suggests that, while hackers like to use the expression, it’s mostly universally thought of to be incorrect. I’d use it, but make the point at why you’re using it. Otherwise it looks and reads wrong.
    
    I liked the hacker stuff, and as it’s not the easiest subject to translate into atmospheric or page- turning prose, but the tense moments when Beckford realises he’s doing something illegal is good. Concentrate on the external issues with what he’s doing, and the possible consequences.
    

    Characters

    The Protagonist (main character)
    
    Beckford is interesting, but my only worry is he’s a little bit too damaged to be able to effectively do his job. You lay it on very thick at the beginning, and it’s hard to see how he manages, at times. Also, when he’s on the run, he has no meds but seems to suffer no ill effects. Most importantly, however, is that I think you need to make him a little more likeable in the first half. My last thing is, I really found his last name hard to resonate with. How attached to it are you?
    
    Secondary characters/protagonists
    
    Farber: I like her, but I think you do make her a little bit stereotypically clichéd regarding her reactions to Beckford. She seems to spend too much time worrying about the romance, and that feels a limitless difficult to me. Aside from that, I like her.
    
    Michaels: I thought he might be a bad egg, but I liked the misdirect, and his ruthlessness is refreshingly unapologetic.
    
    Staedler: I like him, a good solid ‘best mate’ or cop partner character. Does he have feelings for Farber, despite being married? He does talk down to his wife a little, which you might want to watch out for. Go check on the lamb...

    Style

    Dialogue punctuation issues
    
    When using a dialogue tag, you often punctuate.’, rather than ,’ before the tag: ‘Use a comma, not a period,’ said Michael.
    
    Obviously question marks and exclamation points are fine.
    
    If you ever want a refresher, I like this site: https://litreactor.com/columns/talk-it-out-how-to-punctuate-dialogue-in-your-prose
    
    Colloquial dialects
    
    I mentioned this briefly. I’d avoid them, personally, and the ones in your manuscript do feel a little heavy handed, and don’t really ‘fit’ with the book. They’re also almost always a thug-type, which feels like a cliché, when everyone else is speaking normally. It’s your call.
    
    Also, in your general prose, you occasionally sound a little ‘regional’, which is fine, but keep an eye out for it.
    
    I’d also limit the use of worlds like ‘tenner’, ‘bloke’ and ‘mate’ (not as common down south), all of which are of course fine, but always remember the potential for an international audience.

    Summary

    Overall I really enjoyed the book. It has a good solid thriller feel and, while it is demonstrably a police procedural as we talked about before, I think it has the opportunity to go beyond that. One simple change would be to make Beckford a civilian, a former detective who had to step down. I’m not sure that changes much, but it might be an interesting idea.
    
    My main concern is the opening of the book, and the sheer amount of time devoted to his visits at the prison, talking about to and the actual visit, which for me get in the way of the pace and thriller aspects of the book in those vital first few pages. Perhaps you could move them back a little, or spread out the exposition?
    
    I also felt in general he was a little too damaged. Just a little, mind, but that was my take. Then he starts running around with no meds and seems more or less fine and functioning. It seemed like a leap to me. The other plot worry I have is the body swap, which is a well-used device, and seemed obvious as soon as you introduced the second suicide character into the plot. How big a reveal did you want it to be?

    What Notes to Pay Attention To

    After the report, my hired freelancer and I met once more and went through it in a bit more detail. If you’ve read my novel, you’ll notice that I disregarded his comment about making Beckford a civilian. That’s certainly a route I could have gone down, but I wanted him to be involved in computer crime so he at least had some inkling of the concepts behind hacking and technology. Of course, this decision of mine was probably swayed by the fact he had always been involved in computer crime from the very first incarnation of the story, 7 years prior. That’s one of the issues when ideas get burned into your mind for such a long time… they’re hard to let go!

    Many of the comments made sense to me, such as Farber being a bit cliched. In an early draft of the book, Beckford and Farber actually end up sleeping together one last time, but I realised it was contrived and made more sense if their relationship kept teasing that they might get back together, but like in real life, sometimes they don’t.

    Another comment I did take on board was the slow pace of the first third of the book. It was a note one of my beta readers mentioned too. In analysing that particular problem, I realised that everything was slow going up until Beckford is attacked in his apartment, which was almost exactly a third of the way into the book. I didn’t want my reader to get bored, so I decided on rewriting that first third. I also wanted to shorten the book too, because those earlier drafts were around 120,000 words.

    Shortening the Book

    In order to shorten the book, I made a list of all the chapters leading up to chapter 18, when John Beckford is attacked. I then listed the word count for each of those chapters and ordered the list descending from the heavy hitters. I also wrote reasons for why each chapter existed, giving myself an analytical view of the purpose of the chapter, hoping to emphasise areas that weren’t helping but hindering the pace of the plot. It meant more tooth-combing, but eventually, by reconstructing, taking out chunks, simplifying paragraphs and generally making the writing more concise, I managed to make the first third shorter and punchier, and I’d shaved 12,000 words off the final word count too.

    Worth the Money?

    In hindsight, I’d say paying a professional to read your work is always worth the money, especially if you’re going down the self-publishing route. The editorial assessment came a full 2 years before my book was finally published. In those 2 years, I certainly gave the book another going over in full, with many of the comments in the report having spent that time worming their way through my subconsciousness. Only with the gift of distance could I see the flaws as bright as day and fix them. It made the novel a lot tighter, but it also taught me a lot about storytelling in general, as all feedback does!

    Stay tuned next week, where I’ll be discussing my attempts at contacting agents and getting the book traditionally published.

    If you have any comments or questions, please post them in the box below.

  • Writing a Novel – Rewriting

    Writing a Novel – Rewriting

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    This post is part of a series of articles about writing my novel, A Single Source of Truth.

    Buy it here on digital or paperback.

    As the old adage goes: “writing is rewriting”. It’s an iterative process, and no one – no matter how good they are in the eyes of their readers or peers – can write a pitch-perfect novel in one fell swoop. A tweet, maybe, but that’s 140 characters versus approximately 500,000 characters of a novel.

    As I alluded to in my previous post on outlining, A Single Source of Truth was an extremely iterative process; more than I would have expected, and much more than I ever want again on any project. In hindsight, the main issue was that my goal was unclear to start with and moved around a lot. What started out as an idea for a short film, ended up being a 110-page screenplay, and then 110,000-word novel. The various phases of re-tuning, re-outlining, and re-working kept me going back and forth, tweaking one area only to realise it had a knock-on effect that resulted in necessary changes to other areas, and so on in an almost exponential fashion. It seemed never-ending.

    Suffice to say, rewriting was a very large part of getting A Single Source of Truth into publishable shape. Had I intended the story to be a novel from the start, I’m pretty sure it would have been a much smoother ride. However, I also wouldn’t have learned so much about the following techniques that I’ll certainly make use of on future projects.

    How I Rewrite

    1. Frequent Reviews and Revisions of the Outline

      The outline of A Single Source of Truth started life a bullet list of about 40-50 points – essentially one bullet point per chapter. It then expanded into a scriptment that was finally whittled down into a document of a paragraph or two on each chapter. This let me get a high-level view of the purpose of each chapter and let me add some vital details that I might have otherwise forgotten. Whenever I came to write a new chapter, I’d review this document and go “ah yeah, that’s what this one was about…” and then start writing it. However, once I got further into the novel, I’d often forget what went on before, so instead of having to re-read the whole book up to the point I was at, I could just look at the outline again. It was the spine of the story.

      Spines can bend. Often when reviewing the outline, I would notice things in earlier scenes that might have evolved or changed further ahead. This is only natural because it’s only when you’re deep in the trenches of writing a chapter can new ideas form. All I did here was course correct and rewrite the outline too, ensuring both versions of the storyline stayed in parallel to one another.

    2. On the Fly

      As I’ve said before, some people like to do vomit drafts. They write and write and don’t look back until they have the first draft. I don’t and can’t do that, so I’ll often rewrite on the fly. If I write a sentence that I think is shit, I’ll go back and reword it, shift things around, search for synonyms online, or bash my head against a wall, trying to come up with a better way to say something. The creation of fluid, vivid prose is an art unto itself, some people are excellent at it… I am not, and probably never will be, and so I have to pull it from a kiln and hammer it over and over.

      Another thing I do, at the start of a new writing day, is to go back and re-read what I wrote the day before, tidying and rewriting bits that, after a fresh night’s sleep, may look and read like total garbage. Re-reading stuff at the beginning of a writing session is actually a good way to get the ball rolling… a bit like doing a warm-up before exercise.

    3. The Fresh Eyes Read-through

      After spending six months key-bashing through a new draft of A Single Source of Truth, I couldn’t see the woods for the trees. My brain was automatically masking over gaps and issues because that’s what brains do when it doesn’t have all the information – makes presumptions. At that point, I would move onto something new, like write a play or another movie script; anything to give myself some distance from the book. Stephen King puts his manuscripts in a drawer for six weeks before looking at them again. That’s sage advice, and when I came back to the novel, having not read a single word for at least a month, it was a bit like I was reading it for the first time. The issues, not just grammatical, but structural, almost leapt off the page.

      Getting distance from work is important to unlocking a fresh perspective. I do it with everything. I certainly don’t write these blog posts in one go and then click the publish button straight away. No way. I give it at least a few days before I come back and re-read them because invariably I find something wrong, giving myself ample time to try and fix them before I subject you with gobbledygook.

    4. Focused Passes

      When I was on the 6th or 7th draft of A Single Source of Truth, I decided to get more specific in my rewriting. It’s all well and good reading a chapter and looking for things you can improve, but really, there are just too many variables to consider. The best solution I found for this was to do multiple passes of the same chapter, but focus on one particular area. In doing this, I was able to spot a lot more issues and resolve them instead of pinning my hopes on a “catch-all” read-through approach. The list below gives you some example of focal points and the things I would think about when doing each pass:

      1. Plot
        1. Does it make logical sense?
        2. Do events from previous chapters tie incorrectly to subsequent ones?
      2. Time
        1. Do parallel subplots take the correct amount of time to tie into the following scenes?
        2. Do the time of day and the day of the week align correctly to the sequence of events?
      3. Characters
        1. Are they consistent in the way they talk and act?
        2. Are their clothes and personal belongings correct for each chapter?
      4. Location
        1. Does the distance and time it takes to travel between locations add up correctly?
        2. Are environments described as well as they could be?
      5. Detail
        1. Are any details missing?
        2. Is there too much detail and would the reader get bored?
        3. Is any further research required?
      6. Grammar
        1. Can sentences be more concise?
      7. Spelling
        1. Any spelling mistakes?

    5. Beta Readers

      Beta readers are people you send the book to before anyone else. They’ll read it and give you their (hopefully) honest opinion. It’s a pretty scary thing to release your work into the wild, especially when no one has even glanced at it, but feedback is absolutely vital for improving work.

      For A Single Source of Truth, I handpicked a few people who I think would a) read the whole book and b) have a chance of enjoying it. There was no point giving my crime thriller to someone who reads nothing but mushy romance novels; their opinion would be skewed from the outset. Also, beta readers don’t have to be writers themselves or expert story analysts; it’s also good to get the opinion of people who just like to read a good book. Initially, my beta readers were the latter, which meant the feedback I’d be getting wasn’t perhaps as detailed as I would have liked, but if I just got a couple of positive words, such as ‘I liked it’, then at least I knew I was in the right ballpark. Out of four people I gave the book to, three read it, and they all seemed to like it. Phew.

    6. Professional Help (Not Therapy)

      Having someone who really knows their stuff read your work is the most valuable feedback. I could only go so far with passing early drafts of A Single Source of Truth to friends and family. Sure, I could have just accepted those few positive reviews and slapped it on Amazon, but if I’d spent so much time and effort writing it, I wanted to do a proper job. I knew there’d be issues; there are always issues that the writer is blind to. And that’s not even the grammatical/proofing stuff which comes even later. Basically, I didn’t want someone to buy my book unless I was totally happy with it. And I wasn’t.

    Stay tuned for next week’s article where I’ll go in-depth into my experience with a paid editorial assessment of my novel.

    If you have any comments or questions, please post them in the box below.

  • Writing a Novel – Those Nagging Doubts

    Writing a Novel – Those Nagging Doubts

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    This post is part of a series of articles about writing my novel, A Single Source of Truth.

    Buy it here on digital or paperback.


    Self-doubt is a very prominent thing these days, and it seems to come hand in hand with any creative endeavour. It’s the sensation that what you’re creating is shit, that you’re not good enough, and that you will never be good enough. Many artists who are deemed highly accomplished in their fields can struggle with it, which just goes to show that it’s not indicative of quality or success. It’s a personal battle, one that must be fought and won by you and you only.

    Because A Single Source of Truth took me such a long time to write, I went through many, many phases of self-doubt. I’d experienced similar feelings before when writing screenplays, but nothing as intense, although I think that was because, with screenplays, I was in familiar territory. Movies were my thing, and I felt like I knew how to speak their language and had the confidence to piece together a 3-act script. A Single Source of Truth, however, was my very first novel. And novels were totally not my thing.

    Imposter Syndrome

    A well known psychological issue many successful people encounter is imposter syndrome, where despite their high level of achievement, they believe they’re not as good as everyone thinks they are, and it’s only a matter of time before someone finds them out. I wasn’t (and I’m still not) accomplished enough to experience true imposter syndrome, but I certainly felt like an imposter writing my book. It took me ages to figure out why.

    Authors love books. They love to read. They’ve been reading since they were a kid, and fondly remember days as a child reading under the covers with a flashlight. This is a generalisation, and whether this is true or not isn’t important; it’s my generalisation and what I believed. I was, to some extent, the complete antithesis of my stereotypical novelist. I didn’t love books. And if I’m truly honest, I still don’t. I do read, every day if I can, but I’m a slow reader and I never grew up with my nose buried in books.

    In my defence, I’ve had access to a home computer since I was 4 years old. When kids my age were reading books, I was playing Repton on the BBC Micro. Computer games and movies were my sources of entertainment, and it was only when I got into adulthood that I realised maybe I’d missed out on something. I do get enjoyment from fiction books, but it doesn’t come easily, not for someone who grew up with entertainment spoonfed to them from loud and colourful screens.

    So who on the hell was I, attempting to write a novel? I was a screenwriter and filmmaker, familiar with screenplays and movie structure from studying my favourite films. Written prose was for the well-read who got higher than a D in A-Level English Literature (I got a C in Language, though, woo). It was a losing battle every time I sat at that computer because no matter how much work I put in, I still considered myself not good enough.

    Striking a Balance

    Turns out, self-doubt can be a healthy trait. There are writers out there who will bash something out in no time with a huge smile on their face thinking it’s the greatest work since Dickens. When other people read it and disagree, it’s them who’s wrong, not the writer. Delusion is rife in the creative space. I’ve been there. I remember finishing my first ever screenplay thinking I was going to sell it for a million dollars. When I read it now, a little bit of sick enters my mouth. It’s bad.

    Striking a balance is key. If I thought my writing was shit, maybe it was, and that’s a good thing. It meant I had enough self-awareness to identify flaws and what needs to improve…

    In relation to this, I recommend watching this great video by Ira Glass that discusses the gap between our work and our tastes.

    … but maybe the writing wasn’t so bad after all. Maybe I was being too hard on myself. I think the main issue wasn’t my writing, it was me. After being knee-deep in a piece of work for such a long time, I couldn’t see the woods for the trees, and I was consumed with almost every cognitive bias out there, subconsciously arguing and reasoning with myself over whether what I was writing was worth people’s time or not. And I kept telling the same story to myself: “I’m a screenwriter, not a novelist.”

    Here are some excerpts from my morning journals back when I was rewriting the book.

    The novel is feeling a bit like a hindrance, because even though I’m still writing it, and it’s going well, I feel the book won’t be read by anyone but my friends and family. It’s been a good learning tool, and taught me discipline (for getting up and getting writing done) and hopefully improved my writing (at least 200k over 3 years). I’ve come this far, and that might be the problem, but I HAVE to at least finish it. I owe it at least that. 
    My book is boring me a bit. I’m going through the phase again where I think I’m not a good writer, I shouldn’t even be attempting to write the book I’m writing, ‘it’s just not me’ blah blah. 
    Been reading my novel and making notes, and I’m probably over half way through now and I think some of it just is a bit crap. It’s not CRAP, but... the prose can be confusing sometimes, and I think a lot of it is bordering on cliche.
    Still cracking on with my novel, but each day I just think it’s not good and not for me. I think it might have an affect on my day too. Like, I felt happier and more ‘fun’ to be around when I was writing plays than I do writing this novel. And I remember the years it took me to write the first draft and how bad I felt through a lot of that. Why would I do that to myself? 

    As you can see, I wasn’t having a very good time with it. I certainly went through a few bouts of depression while I was writing it, and only in retrospect can I see that it was mainly down to the internal battle I had going on between who I was, and what I “should” be doing. That battle rages on to this day, although it has calmed down somewhat now that I have a clearer understanding of myself.

    Strengths and Mediums

    Everyone has strengths and weaknesses. As a writer, I would hope one of my strengths is writing, and that means I can tackle any medium I want, be it a book, screenplay, play, blog post or poem, because writers write, right? This is like thinking all hip-hop artists can compose classical music. On a macro level, writing just looks like one thing, but go in closer and the range of required skills and techniques is spread far and wide across a diverse spectrum.

    Up until A Single Source of Truth, I’d only ever written screenplays and plays; mediums that are light on detail and used as blueprints for physical performances. A novel is the performance. It’s everything encapsulated. And since receiving that email from an agent back in 2014, I have only ever considered the medium of A Single Source of Truth to be a novel (or maybe a 6-part TV drama, Netflix, if you’re reading this? *wink*).

    And I now know, by going through the sheer exhaustion of writing it – and lately my new book – that my strength doesn’t lie in writing prose. I struggle with words, all the time. It takes me forever to string a sentence together. I repeat the same connective lines or character descriptions over and over. I don’t feel I have big enough vocabulary, or can think quick enough to be bashing out a book every 6 months like some authors can. I’m not a prolific reader. I find it extremely tough. It is not my strength.

    Does that mean I should shirk from the challenge?

    Theodore Roosevelt once said: “Nothing in the world is worth having or worth doing unless it means effort, pain, difficulty.” Sounds pretty depressing, but then again, an opportunistic person would see “difficult” as challenging. And to be challenged provides personal growth.

    The main driving force I cling to when writing out of my comfort zone is that, first and foremost, I consider myself to be someone who likes to tell stories (AKA a “storyteller”, but more on that below). Writing is just the process of translating the story from your head into the minds and hearts of others, and some stories may lean towards certain mediums over others as their best form of translation.

    It may be that writing films and plays come easier to me and that I’m more naturally suited to them, but my aim is to tell stories in their best possible way. As long as I understand the contract I’m signing before I carry out any work – that novels will always be harder for me than anything else – I can mitigate those low moments of desperation by remembering it’s all part and parcel of the process, and to tell myself to keep calm and carry on.

    My next novel has been tough, just like I knew it would be, but I’m sticking with it because it’s a story I want to tell in its most appropriate medium. I’m looking forward to starting another play though, that’s for sure. I see it as necessary peaks and troughs. For all the advantages and disadvantages each medium has over the other, I always learn from it, and the teachings undoubtedly cross over. And that’s the balance I want to strike.

    Labelling Yourself

    One final thought on labelling yourself. You’ll notice that throughout this post I called myself a screenwriter, a novelist or a storyteller etc. I try not to do that any more because using labels only fuelled my self-doubt. By labelling myself one thing (ie. a screenwriter), it excluded me from being not only a novelist but being ANYTHING ELSE IN THE ENTIRE WORLD.

    I’m not a novelist, a screenwriter or a playwright. I’m a human being who has written a novel and has written some plays. And I’m lucky enough to live in a time and place where I can try whatever artistic endeavours I want, without restriction. And why not?

    If you have any comments or questions, please post them in the box below.

  • Writing a Novel – The Actual Writing (aka Drafting)

    Writing a Novel – The Actual Writing (aka Drafting)

    Kindle and Paperback Mockup

    This post is part of a series of articles about writing my novel, A Single Source of Truth.

    Buy it here on digital or paperback.


    Writing is hard. Many people who write themselves know this, and yet you’ll often hear stories of how someone bashed a book or a script out in 13 minutes. There are some exceptions that prove the rule, but how often can those people do it on a consistent basis? Not many. In fact, if I were a betting man, I’d say none. Once in a while, you can get lucky and find your flow state and before you know it you’ve had a pretty good streak; words fell onto the page at the speed of thought. Everything clicked. If you find yourself getting into flow states regularly, I envy you.

    For me, writing anything (including this blog post) is always very difficult and almost completely debilitating, were it not for the little moments of light that shine through once in a while, teasing you to carry on. If I can use a golf analogy here, it’s like playing a lousy round for 17 holes, but then on the 18th you hit a wonder shot 150 yards and it lands 2ft from the pin. All that crap you had to put up with for 4 hours, hacking away at the rough and bunkers? It was worth it to see that ball soar into the sky and drop like a cotton ball exactly where you wanted it. It makes you want more.

    That’s what gets me through writing, those flashes of something good. The things that work, that you intended. And then it’s just a process of trying to do it again and again.

    Routine is Key

    When I started writing A Single Source of Truth as a novel, I already had the screenplay that I could use as my outline. You’d think that meant I had a headstart, wouldn’t you? Unfortunately, what I was to discover was that, for me, compared to plays or film scripts, writing a book is an even longer, slower, more laborious process. For example, If I can throw in another analogy (this time construction), I see writing a play like building a room with four walls. Writing a screenplay is like building a house. And writing a novel is like building an entire city. That’s not to undermine any medium, saying that one is easier than the other, it’s just my personal perspective on it. A novel is a long game, but that’s where routine helped.

    Prior to the book, I wrote whenever I felt like it. Sometimes I’d dip in on the weekend, or for a few hours one idle weekday evening. Other times, I’d be swept up in a frenzy of inspiration and would forgo friends, family and fun to knuckle down and get whatever I had in my head on the page. This seemed to work well for the most part when I was writing scripts that had no deadline, and plays that had no stage. But because writing a book can take such a long time, the concept of writing occasionally just wouldn’t cut it.

    For writing A Single Source of Truth, I decided to take it seriously and treat it like a job. I already had a real job, but that didn’t mean I couldn’t put in an extra hour each day in my own time. So I got up at 5 am each morning, giving me enough time to write before work. And if I treated it like a job, I’d do it 5 days a week, just like a job – giving myself the weekend off.

    The good thing about routine is that it’s a process, and as long as you stick to the process, you will make progress. You also won’t feel guilty about periods of inactivity, because there won’t be any! The bad thing about routine is that it doesn’t account for quality, but that’s okay. I realised over time that the finished product is an average of all the days I put in, not just a reflection of one or two. I had good days when I’d write 1000 words of decent stuff and other days when I would barely break 100 words of crap; maybe because my brain wasn’t in gear, or I got obsessed reviewing and editing the prior day’s section. Or maybe I wasn’t well, and that’s fine… I’d be unwell and not write.

    If anything, I found that on the days that words weren’t coming to me, I’d think instead. And thinking is just writing without a keyboard or pen!

    Measuring Progress

    I like to track my progress towards goals because it enhances the chances of achieving them. The studies behind this are comprehensive, and over the years I’ve used all sorts of spreadsheets and apps to track stuff. Out of all the benefits, I find the positive reinforcement of tracking to benefit me the most. Being able to look back at all my days of writing and cumulatively see how I much I wrote actually makes me feel, dare I say it, proud of myself.

    Tracking the progress of writing is easy. You can find hundreds of word trackers online, but all you need really is a spreadsheet with three columns, A, B, and C – Date, Total Words and Daily Words. Each day, after my writing session, I would load up the spreadsheet and on a new row enter the Date and how many Total Words my novel was. Using a simple formula in the third column, Daily Words, I would subtract yesterday’s Total Words from today’s and it would give me Daily Words I wrote on that day.

    Below is a chart from a spreadsheet I used in 2014, tracking my daily word count for A Single Source of Truth from 30/10/2014 to 17/03/2015. In that 5 month period, I wrote 64042 words; about half the original length of the first draft.

    Daily word tracking for A Single Source of Truth

    Importance of Focus

    There’s a great quote by Josh Billings: “Be a postage stamp. Stick to one thing until you get there”. I know it by heart now, but I had to learn it the hard way. You see, despite my routine ways of getting up early and dedicating an hour or two to my craft, I didn’t write this novel from start to finish in one big chunk. Nope. My attention span was much too erratic for that because after a few months bashing away at A Single Source of Truth, I’d typically set it aside and go off to do something else like put on a play or make a short film.

    While variety is the spice of life, doing as Josh Billings said and sticking to something until it’s complete is very important. It’s now my preferred course of action. In fact, jumping from project to project is probably the main reason why I took so long getting A Single Source of Truth into a state I was happy for others to read. There are other reasons, but I’ll cover them in next week’s article. Suffice to say, the first draft was the hardest and longest stretch of the lot.

    The Many Drafts

    It took me from when I started in May 2012 until 25th February 2014 to write a complete first draft of A Single Source of Truth. Back then, it was still titled DATABASE, the original screenplay title.

    In my opinion, getting to the finish line of any first draft, regardless of the quality, is one of the most important milestones. Because like I said in a previous post, it gives you something to work on; a big lump of clay that can start to be shaped and finessed. As I typically write plot-driven stories, I focus most of my first drafts on story structure. It has to have a cohesive beginning, middle and end, and all the dots connect, or I won’t continue with it. Everything after that – characters, world-building, attention to detail – can be worked on in future drafts.

    Somewhere in 2015, I came up with the new title, A Single Source of Truth, which was introduced in my 3rd draft. By the time the novel was completed in May of 2019 – with rewrites, development notes and copy/proof edits – it was up to the 9th draft. That’s a lot of drafts! But it’s also the result of me doing things the messy way.

    I’m currently writing my next novel and am keeping the whole process a lot more streamlined. Iterative rewrites will be a given, but hopefully, I can get my drafts in under 9.

    Stay tuned next week when I’ll be discussing the nagging doubts that almost kept the book from ever seeing the light of day.

    If you have any comments or questions, please post them in the box below.

  • Writing a Novel – Research

    Writing a Novel – Research

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    This post is part of a series of articles about writing my novel, A Single Source of Truth.

    Buy it here on digital or paperback.


    Some people love to research. In fact, some love it so much that they can get lured into an obsessive trap, digging deep for weeks, months, even years, looking for those extra, neverending details to improve their work (that could be a sign of procrastination, derived from a fear of actually writing the thing that prompted the search in the first place!).

    I’m not a fan of research because I’m very impatient. I just want to crack on with writing the thing in as fast a time as I can while riding a wave of seemingly unending inspiration and motivation. Yeah, right. Unfortunately, research is vital. Okay, maybe not so vital if you’re writing a personal account of that childhood summer you spent in the Lake District, but if you’re writing outside of your own life and comfort zone, in an area you don’t really understand, then you need to research. A reader can spot implausibility a mile away. They can smell it.

    In retrospect, I did fairly minimal (borderline fuck-all) research for the screenplay version of A Single Source of Truth. And why would I? I didn’t need to know many of the details about anything really, I just use scene headings such as ‘CYBERCRIME DIVISION’ and bada-bing, I’d let the production designer take care of the rest. And it’s no wonder it didn’t get picked up.

    On the other hand, I had a bit of an advantage with writing A Single Source of Truth. I worked (and still work) in IT. I grew up in a household obsessed with computers, and I’ve spent most of my life tinkering with all sorts of techie things that Beckford and the likes might carry out my story (no, nothing illegal *cough*). Yet no matter how much technical knowledge I had, it wouldn’t be enough to carry a full-blown novel, not unless John Beckford worked in IT, doing what I do for a living, which I’m sure you’ll believe me when I say… isn’t very entertaining at all.

    No, Beckford worked for the Metropolitan Police, in a cybercrime division which, 10 years ago when I started writing the book, wasn’t a widely publicised area.

    The Deep Dive

    Knowing where and when to start researching can be tricky. Some writers do a thorough investigation of their selected topics before putting pen to paper, a good way to brainstorm and gather ideas. Some like me will be more impatient and just write, and when you get to a point that needs some Googling, you either do it there and then, or you can skip over it and make a note to come back later. I can’t skip. I have to get to the nitty-gritty of how something would work in real life before I can continue.

    The good news is, research is now easier than ever. God bless the internet. I often wonder how long it must have taken writers 100 years ago to finish a book. That would have sucked. Nowadays, you just need Google (or your search engine of choice). If that doesn’t get you what you want, you can turn to social media, because unless you’re writing something outside of the realms of our known world (in which case you have very lenient creative license, so just make it up), you can probably find someone online who does – or is close to doing – what your characters do.

    For A Single Source of Truth, a lot of my research involved Police procedure and criminal law. Ideally, I needed to speak to a detective working for the Metropolitan Police. So I tracked one down on Twitter and asked if they could help me out. Of course they could, he said. As long as I contacted their agent.

    Ka-ching.

    Yes, research may cost money, but back then I wasn’t willing to invest any in that area, not when I felt I could get it for free. Instead, I turned to my friend’s dad who was a retired police detective for over 25 years. He was much more reasonably priced (free), and over the course of writing my book, I sent him batches of questions that I’d built up. Almost all of his answers ended up going into the story.

    The Infinite Library

    My friend’s dad worked in homicide, which was great for information related to murder investigations, but a big part of my book was related to cybercrime, and I scoured the internet for anything, and I mean anything I could find about it. For example, I needed to know about High Tech Crime Units (as they were, or still are, known), and how police handled computer crime. What were their procedures for dealing with software and hardware evidence, and not just computers, but phones, and pagers (remember them?).

    I also needed to know where in London would my story take place, the police stations located, and where would my protagonist live? How long would it take someone to get from A to B by foot, car, bike, bus etc. There were hundreds, if not thousands of questions I needed answers for over the course of writing the book. Thankfully, the internet came up with the goods.

    Books

    Books are probably my go-to medium for research. You can find a book on almost any topic these days, and the best thing about them is they are condensed. No need to scour a million websites for a glimmer of information. It’s all tailored for you. And while I didn’t find much in the way of cybercrime in books, I still got a lot of value out of them. Below was my total reading list while writing A Single Source of Truth. They are all non-fiction unless otherwise stipulated.

    1. Traces of Guilt – Neil Barrett (I actually named one of my antagonists Barrett after this author, but the character disappeared between the script and the novel)
    2. The Crime Writer’s Guide to Police Practice and Procedure by Michael O’Byrne
    3. DNA Evidence (True Crime) by T.R. Thomas
    4. Ten Most Wanted by Peter Bleksley
    5. Hard Landing (The Spider Shepherd Thrillers Book 1) by Stephen Leather (Fiction)
    6. The Girl with the Dragon Tattoo by Stieg Larsson (Fiction – I loved this book and remember being inspired by the structure of the story)
    7. Ballistic Basics: A writer’s primer on firearms and the forensics that track them by J. Gunnar Grey
    8. Police Special Constable: A Detailed Handbook For Volunteer Police Officer’s by John McGrath
    9. The Good Guys Wear Black: Real-life Heroes of the Police’s Rapid-response Firearms Unit by Steve Collins
    10. Nail Your Novel – Why Writers Abandon Books and How You Can Draft, Fix and Finish With Confidence by Roz Morris (not related to the police, but helpful in the quest of writing my first novel)
    11. Tooth And Nail by Ian Rankin (Fiction)
    12. The Snowman by Jo Nesbo (Fiction)
    13. The Filth: The Explosive Inside Story Of Scotland Yard’s Top Undercover Cop by McLaughlin/Hall
    14. Hide And Seek by Ian Rankin (Fiction)
    15. Red Dragon and Silence of the Lambs by Thomas Harris (Fiction)
    16. On Writing: A Memoir of the Craft by Stephen King (a must-have for any writer)
    17. A Dark Redemption (Carrigan & Miller Book 1) by Stav Sherez (Fiction)
    18. Bird by Bird: Instructions on Writing and Life by Anne Lamott (another must-have for writers)
    19. The Elements of Style by William Strunk Jr
    20. Crossing the Line: Losing Your Mind as an Undercover Cop
    21. Confessions of a Police Constable (The Confessions Series) by Matt Delito
    22. Untouchables: Dirty cops, bent justice and racism in Scotland Yard (Bloomsbury Reader) by Michael Gillard, Laurie Flynn
    23. Trust Your Eyes by Linwood Barclay (Fiction… think this was quite similar to my idea actually)
    24. Kingpin: How One Hacker Took Over the Billion-Dollar Cybercrime Underground by Kevin Poulsen

    Audio

    Back then I struggled to find any podcasts or radio shows related to police procedure and cybercrime. I did find this one radio drama, however, which covered the main topic of the Studio’s plight.

    Noble Cause Corruption Drama By Fin Kennedy

    Internet/Documents

    Documents. PDFs. Lots of official reports and lengthy, eye-drying policies. This is where I unearthed most of my cybercrime stuff. In reviewing this list again, it just highlighted to me how much information is actually out there if you go looking. Perfect for writers. Here’s the list of files I found useful. I’ve listed them in order of when I searched for them, which highlights trends in topics that I was obviously looking for at the time of writing different sections of the book.

    DocumentPagesDescription
    PostNote – THE NATIONAL DNA DATABASE (Parliamentary Office of Science and Technology, dated Feb 2006)4A high-level document reviewing the National DNA Database (NDNAD), how the DNA is captured, stored and extracted, and any ethical issues arising from it.
    National DNA Database Annual Report 2007-200956What it says on the tin. In the early stages, the story was heavily focused on the NDNAD, so I did a lot of digging.
    http://www.bbc.co.uk/news/uk-england-essex-11388669 1Article about a couple of people who met in an online forum and formed a suicide pact. I don’t think this influenced my direction of how Nikolai dupes Joseph Winterburn into killing himself, but reinforced it.
    The Police National DNA Database: Balancing Crime Detection, Human Rights and Privacy.58A 2005 report on the NDNAD by a company called GeneWatch
    United States v. Albert Gonzalez
    Criminal Docket No. 08-160(S-1)(SJF)
    12A court docket for a computer fraud case involving hacker Albert Gonzalez.
    ACPO – Good Practice Guide for Computer-Based Electronic Evidence72In-depth guidelines for how the UK police deal with computer evidence. This was a bit of a goldmine if I remember correctly.
    Global Energy Attacks – Night Dragon19A report by security company McAfee regarding a cyberattack dubbed Night Dragon.
    Scott & Bailey Production Notes21A document detailing the production of police TV drama Scott and Bailey. I figured, if I’m writing a fictional police drama, I should look at other fictional police dramas.
    http://www.telegraph.co.uk/news/uknews/crime/8713194/Hundreds-of-police-officers-caught-illegally-accessing-criminal-records-computer.html 1Article about police officers who gained unauthorised access to the Police National Computer. I needed any information like this to build an idea of how corrupt officers did what they did.
    UK POLICE REQUIREMENTS FOR DIGITAL CCTV SYSTEMS2A brief document outlining the Police requirements for quality CCTV footage. I had many elements of my story surrounding CCTV and video footage, so this came in handy.
    CCTV Policy Statement – February 201112A document detailing the usage and access policies of CCTV for the London Metropolitan University. Very useful for me, as Nikolai lived in University dorms and Beckford gains access to their CCTV.
    Barnsbury ward Profile 40Facts and figures relating to the residents of Barnsbury Ward. Not sure why I got this, but I presume I was going to use the location in my novel for either the university or where Beckford lived.
    ACPO eCrime Strategy 200928A very useful breakdown of high tech crime units and their procedures when it comes to computer crime. Another gem, this one.
    Retention Guidelines for Nominal Records on the Police National Computer236Massive document. Certainly a lot of information on how files are stored on the Police National Computer, one of the main systems that the Police use. I’m almost certain I got a few things from this, but at 236 pages I probably skim read it!
    ACPO Firearms 200319A document detailing the usage of firearms by the police. I needed Beckford to have a gun, but it’s not like the US police force, British police need to be designated armed officers to officially use one.
    THE MANAGEMENT, RECORDING AND INVESTIGATION OF MISSING PERSONS – 201099I needed to look into MISPERs (Missing Persons) when I realised that Joseph Winterburn would be the actual body in the dorm room and that he would be filed as missing by his mother. This document gave me some good stuff.
    THE MANAGEMENT, COMMAND AND DEPLOYMENT OF ARMED OFFICERS Third Edition – 2011140I must have got this document when planning the raid on the Bell Tower hotel.
    THE MANAGEMENT OF POLICE INFORMATION Second Edition – 2010190More swathes of information I could skim read and pick any bits out.
    THE EFFECT OF POLICE ORGANIZATION ON COMPUTER CRIME225A vast document on computer crime. I’m not sure I looked at this one much. Might have been a bit too much for me at the time.
    Stockwell One Investigation into the shooting of Jean Charles de Menezes at Stockwell underground station on 22 July 2005170I started looking at this case when I was planning Michaels’ shooting of Peltz and the Armed Officer. I had no idea what would occur following a situation where an officer is involved in a situation like that, so wanted to study any real-life events that could be compared.
    Corruption in the Police Service in England and Wales First Report38Obvious reasons why I’d be interested in this one.
    Corruption in the police service in England and Wales: Second report – a report based on the IPCC’s experience from 2008 to 201160And again.
    Local to Global: Reducing the Risk from Organised Crime44I was beginning to think about the Studio. Initially, the script revolved around a small number of people being corrupt, but when I started to look at the idea of Noble Cause Corruption, I branched out into a larger, organised gang and thought that was even more of a shocking twist.
    Stockwell Two – An investigation into complaints about the Metropolitan Police Service’s handling of public statements following the shooting of Jean Charles de Menezes on 22 July 2005142More information about this case.
    FORCE PROCEDURES – Post Incident Procedures: Deaths During or Following Police Contact40Again, this was related to Michaels’ situation once he was involved in the Bell Tower shooting. What would happen to a senior officer being the only witness at the scene of a shooting?
    Operation Kendall – Investigation into the forensic activity undertaken by Devon and Cornwall Constabulary in relation to a DNA sample obtained as part of a rape investigation which occurred in 1989.35A detailed report about the use of NDNAD for a real investigation.

    As you can see, there’s a ton of material up there. And with a ton of material comes the danger of bogging your story down with too much detail. Only those who are really fastidious get fascinated by extreme detail (like John Beckford… hmm, I wonder who I modelled that on *cough*). However, I was writing a fictional book after all. A book that was supposed to entertain more than inform. But I reckon it’s better to have too much research than too little. All that stuff up there gave me a good foundation and, more importantly, made me believe in the world I was creating.

    As I said at the beginning of this article, I’m one of those writers who’ll look up the detail when I need it. The majority of the research above happened on an ad-hoc basis as I was writing, but the danger here is, research can take you by surprise. It can prove or disprove something you hadn’t thought of, or unearth a multitude of new ideas. And when you’ve written yourself down a long road and get derailed by research, you may find it too difficult or nigh on impossible to shoe-horn it in. Invariably, you’ll have to dig up that road and start another… and taking out big chunks like that hurts*.

    *By all means, keep hold of those extracts! I create a new file called “SCRAP” and everything I removed from the book I just cut and pasted in. You’ll never know when you need to refer back or steal bits from it.

    Stay tuned next week where I’ll be getting down brass tacks: the actual writing the book!

    If you have any comments or questions, please post them in the box below.

  • Writing a Novel – Outlining

    Writing a Novel – Outlining

    Kindle and Paperback Mockup

    This post is part of a series of articles about writing my novel, A Single Source of Truth.

    Buy it here on digital or paperback.


    Give me six hours to chop down a tree and I will spend the first four sharpening the axe” – Abraham Lincoln

    I’m a sucker for quotes. The one above is a great analogy for outlining and researching a book. It’s all in the preparation. Now, people approach writing stories differently – some like to outline, and some don’t (also known as ‘discovery writers’). I’m firmly in the outline camp, but that’s just how I prefer it. Apparently, Stephen King doesn’t even know how his books end when he starts writing… he just works his way towards it. Amazing. I envy anyone who can do that. Another author in this camp is George R.R. Martin, who even mentioned it in his pitch letter to his agent in the early days of fleshing out A Game of Thrones:

    As you know, I don’t outline my novels. I find that if I know exactly where a book is going, I lose all interest in writing it.” – George R.R. Martin

    Yep, I completely understand that Georgey, because the main issue I find when writing a story that’s been outlined to death, is that it removes a lot of the creativity. It becomes painting by numbers. Yes, there are flourishes you can add, small alterations you can make, introduce a character or two, even make an occasional deviation if you wish, but if you’re an outliner like me, your house of cards better stack up or the whole thing will collapse.

    The Three-Act Structure

    I educated myself on the three-act structure by watching millions of films (if not billions). We all know how a good story must go: there’s a beginning, a middle and an end. That’s it. But novels are different. They’re a much freer form of artistic expression, and if a writer wanted to, they could write a 400-page novel that’s just one long sentence with absolutely no beginning, no middle, no end, and not even any grammar! I mean, good luck to them getting that published, but that’s not the point. A novel is words on a page and, unlike film or TV, it doesn’t require millions of pounds and a massive cast and crew to make, nor does it need to make a ton of money in order to cover the production costs. That means we can write whatever the hell we want!

    However, to take part in the entertainment industry and get readers responding well to my story, I had to follow some basics, and that meant using a recipe that’s worked for thousands of years – the three-act structure. Now, some people may be turned off from this, thinking their story will end up as a duplication of every other story out there, but the structure is the framework, just like how a house is built. The content is the story, and that’s all up to the writer’s original interior design (injecting their personality, voice and ideas).

    Here is the three act structure broken up into the 5 main beats that I like to use:

    • Act 1
    • Act 2 – First Half
    • Middle
    • Act 2 – Second Half
    • Act 3

    The reason Act 2 is split into two parts is that this is typically where most of the action of a story takes place, and so Act 2 is longer than Act 1 or Act 3. It’s also perfectly split down the middle by…. the middle of the story! And it’s at this mid-point where something drastic will happen where there is no turning back for the protagonist.

    *SPOILERS*      THE NOVEL IS FREE TO READ HERE, WHAT ARE YOU WAITING FOR?      *SPOILERS*

    Looking at my novel now, you can see the structure as follows:

    • Act 1 – John Beckford, a forensic investigator, delves into the suicide of a student and suspects data has been tampered to cover a murder.
    • Act 2 – First Half – Dangerous people come after Beckford and he escapes, becoming a fugitive on the streets.
    • Middle – Beckford is saved from drowning and is under arrest for the murder of a close friend (no turning back from this!)
    • Act 2 – Second Half – Beckford gets closer to the enemy in an attempt to clear his name and unearth the truth.
    • Act 3 – Beckford discovers the truth behind the Studio. He saves the life of his ex-girlfriend, then flees into hiding.

    I’m not going to let this post become a tutorial in structure, there are much better resources out there, I’m just laying down the facts of how I came to outline my novel. Suffice to say, if you want to know more about the three-act structure… don’t read novel writing books, but screenwriting ones. Here’s a list of books I’ve read over the years and recommend:

    • Save the Cat by Blake Snyder
    • Screenwriting for Dummies
    • Which Lie Did I Tell? by William Goldman
    • The Writer’s Journey by Christopher Vogler
    • How to Write High Structure High Concept Movies by Rob Tobin
    • The 101 Habits of Highly Successful Screenwriters by Karl Iglesias
    • Story by Robert Mckee
    • Making a Good Script Great by Linda Seger
    • How NOT to Write a Screenplay by Denny Martin Flinn
    • Your Screenplay Sucks! by William M Akers

    Now, because I’m an outliner, the most important aspect I need to know when starting out is basically the complete opposite of Stephen King’s (pfft! what does he know?). I need to know my ending. As long as I know how my story ends, I’ve got a destination… something to aim for. And in knowing that, the structure generally takes care of its self.

    From the previous article on the origin of the idea, it was clear that I batted ideas around in my head for months, writing them all down and trying to shuffle them like a jigsaw puzzle. Then finally, in September 2010, I had the beginning of a structure which bears some resemblance to the finished article. This only goes up to about the middle of Act 2, but it gives you an idea.

    1. A desperate video by a young guy. He shoots himself off camera. 
    2. Police are viewing the video. Who is this guy? He's a self-confessed computer hacker.
    3. The body can't be identified by anything but DNA and dental records.
    4. Someone spots a change in the video, which records consistently until either the computer runs out of space or his body is discovered. The light changes, ever so slightly. This suggests a cut in the video as the sun in the sky outside had shifted, possibly for a few minutes.
    5. Guy's friend, or possibly a cybercrime cop becomes obsessed with the case. Why did he kill himself? He begins to suspect that the video is fake.
    6. He goes to see the body in the morgue, after an autopsy. He demands to see it, but the head is a bloody mess, blown apart by a shotgun blast.
    7. He wants to see the DNA or dental record match on computer. A forensic technician shows him the match. Guy asks about the database behind the records, is the data accurate? true? Could a hacker get into it?
    8. He wonders if the data has been tampered with. Manipulated. He goes down a relationship trail, like a database. Anything that could be evidence. (CCTV footage of the guy on the day he committed suicide. )
    9. Guy wonders that the man who died wasn't the man we believe. He's a cover up, with his entire digital history manipulated to make him appear like someone else. The real guy is on the run. His partner doesn't believe him, the job is too vast. He's covered up his tracks too well. How could he get into the DNA database? Really? No possible. "IT IS!"
    10. Guy chases who he thinks is the real man.
    11. The trail goes cold, ala Zodiac.
    12. Guy finds a new lead, follows, finds the real killer, who looks like himself. A disgruntled twin? Or really a master hacker? Who was the murdered man?
    13. Guy chases someone who ends up dead. He was a CG artist who worked in film, doing computer graphics and digital compositing. He possibly had a hand in re-creating the CCTV footage.

    Using a numbered list like that may seem a bit formal, but to be honest I find lists incredibly helpful, especially when outlining. Some people like to put small white cards on a corkboard, with each card being a scene or a chapter. I’ve done that, but I find the numbered list on a computer much quicker and easier to edit. And there’s always a lot of editing.

    The structure above was part of the early outline of my 2-hour movie screenplay, which had the working title DATABASE (original, right?). In fact, it was a title that would stick, and over the course of the following year, I fleshed out the full story following a pretty much tried and tested outlining process:

    1. Lather
    2. Rinse
    3. Repeat

    There’s no magic formula for building a story. It takes time and it takes effort, like anything really. The more time and effort I put in, the better it got. There were no shortcuts. Think of a story like chiselling a marble statue. The early days are just going to be whacking off huge chunks, getting the general shape. Bit by bit you’ll whittle a more specific form, and then move onto the details, using smaller tools for the finer work, all the way up to the final polish. Writing is exactly the same.

    When I felt I had enough of an outline (a numbered list that went from about 1-40), I wrote a scriptment – a sort of half-script/half-novel document that let me really flesh out the details without feeling like it was permanent. That probably took a few weeks, but once I was happy, I finally tackled the screenplay and completed the first draft in June of 2011.

    Now, I know I approached writing this novel in an unconventional way by writing a screenplay first. That’s probably one of the main things I did wrong in this process, however… adapting a story from one medium to another is a very illuminating experience. It gave me a fresh perspective on the story, and many of the faults that were invisible in one medium lit up like a Christmas tree in the other. If I showed you the screenplay of DATABASE today (please, don’t make me), you’d see a lot of elements in it that remained in the novel. Detective John Beckford is still the protagonist. He still has an ex, Alison Farber. Nikolai is in it. The story is about 50-70% the same. Even the quote in the front of the novel was there on the front page of the script:

    Data is a precious thing and will last longer than the systems themselves.” – Tim Berners-Lee

    The main difference between the film and the novel is the final third. In the script, the villain was one person, with a couple of bad guys helping him out. It was much smaller in scale and it ended with Beckford facing off with the villain, as a lot of thriller movies do. I also think Beckford and Farber reunite, but I’m not going to check (please, don’t make me). The entire concept of the Studio didn’t come until the novel, and that decision evolved over time and had repercussions that rippled right through the story, meaning I had to rewrite a lot. I also re-outlined a lot, because no matter how much preparation I put into a story, I’ll get side-swiped by an idea I couldn’t have thought of unless I traversed half a novel to get there.

    Now, I’m skirting around a pretty big question here. If I wrote the story as a screenplay because I was a screenwriter who wanted to make movies… why would I go on to write it as a novel? My simple answer is as follows:

    Because no one wanted the fucking script!

    That’s right. I sent it out to as many movie producers and agents as I could find, but no one was biting. In retrospect, the script was closer in style to an episode of British TV than a full-length movie. Something in the vein of Line of Duty (yes, it was as good as that *cough*). I did target UK based producers/agents but got nothing back. Apart from this reply, on the 21st of February 2012:

    Dear Stewart, 

    Unfortunately we are not taking on any script of screenplay writers at present due to the fact that we are a literary agency dealing in commercial fiction. However, if you do ever decide to novelise your concept feel free to resubmit it to us, we would be interested in reading it.

    Novelise?… What, me? Write a novel? You are out of your fffff–

    The idea of writing DATABASE as a novel had never crossed my mind. Not once. And though I had tackled a few short stories, and attempted to write a novel in my early twenties (I didn’t get past chapter 3), my experience in writing prose was severely limited. The email planted a seed though. And after a few more weeks of rejections, I seriously started to consider it. Maybe DATABASE would be better told as a novel? And writing one couldn’t be that hard, right? It’s just words after all…

    Stay tuned for next week’s article, where I’ll be discussing the heavy research involved in developing the novel.

    If you have any comments or questions, please post them in the box below.

  • Writing a Novel – The Origin of an Idea

    Writing a Novel – The Origin of an Idea

    Kindle and Paperback Mockup

    This post is part of a series of articles about writing my novel, A Single Source of Truth.

    Buy it here on digital or paperback.

    Welcome to the first in a series of articles detailing the process I went through to get my novel, A Single Source of Truth, from the origin of an idea to a fully published eBook and paperback. Each post will be focused on a specific area, from writing and editing, through to cover design, manuscript formatting, and marketing. By the way, I am still learning in all of these fields and in no way consider myself an expert. This is just a recounting of my own experience and hopefully, someone will find it useful. For me, I hope it’s a cathartic experience. Because let me tell you… writing this novel was a bastard.

    Finding the Idea

    Prior to writing A Single Source of Truth, I spent most of my creative time concentrating on screenplays. I’d grown up loving movies, made short films and wanted to be a full-time filmmaker, and so for a number of years, I penned a few feature-length screenplays and was looking for my next idea. This was in 2010. My novel was finished in 2019. Yep, it took me that long, but don’t be disheartened if you’re thinking about writing a book; my goalposts moved a fair bit over the years and the book wasn’t my sole focus. I also did a number of things wrong, the flaws of which will hopefully be highlighted throughout this series.

    Back to 2010. I was looking for my next idea and I vividly remember trying to concoct one for a short film. I wanted it shot all in one room, therefore be cheap to make. After struggling to come up with any worthwhile ideas, I went back to basics and considered the setup of classic crime novels – there’s a dead body in a room and police have to solve it. A simple problem, one that I could picture in my head as a short film, but the solution to the crime would be the story, and I didn’t have anything yet. But at least I had a problem to solve. And a problem is a starting point (something screenwriter Shane Black talks about in this amazing podcast I’ve listened to a dozen times). Any starting point is important when you’re blanking on ideas. So that’s what I had: dead body in a room. Check.

    I wanted the story to be different though. I wanted to be clever (like I often do, probably linked to some sort of superiority complex). How could the classic murder mystery be turned on its head? It was with that question that answers started to unfold rather quickly.

    *SPOILERS*      THE NOVEL IS FREE TO READ HERE, WHAT ARE YOU WAITING FOR?      *SPOILERS*

    Initially, I wondered what if the dead body wasn’t who the police thought it was? Unlikely, but I looked at all the evidence police would need in order to identify a body: teeth, fingerprints, DNA. Mulling over those details, I thought about the process of how those identifying features were forensically compared. How does a set of teeth found in a corpse actually get matched to the record of a human being? Where were the source materials stored? These days, with everything being digitised, I wondered whether the source data could be hacked and manipulated. That was when the main hook of the story clicked into place. A murder victim… positively identified by police in every way possible…. is actually someone else entirely!

    I liked that idea. I was confident it hadn’t been done before, which is usually one of my motivating factors in writing any story (a futile motivator, turns out), but it was definitely something I could make a short film about. The only problem was… the story got bigger. I struggle writing short-form stories at the best of times, but the more ideas I came up with regarding data manipulation, the more the story grew, and before long, I no longer considered it a 15 minute short, but a 2-hour movie!

    Brainstorming

    Throughout the process of collecting ideas, the story went through many iterations. I had an idea set in the future where technology tracked everything. I also had one that took place entirely on the internet, ala the film Searching. Here are some samples of notes I made during months of brainstorming, this first one being the earliest from 2009.

    In the modern day, technology is relied on so much, but it can also be manipulated. A man goes in search of the truth after something happens but he doesn't believe it. Perhaps he goes in search of a person who he thinks doesn't exist.

    It’s rather telling – reinforcing the idea that snap-judgments are more accurate than we think – that this first note is pretty much word-perfect for the finished novel. I didn’t stop there, though:

    Set in the future where crimes are faked. Photos, video footage etc can all be easily created in a computer. They're checked out by a division before they're promoted to an actual crime. One gets through and a cop has to solve a murder that he believes didn't actually take place.

    Then in January 2010 (sorry if it’s confusing):

    A cop is told to investigate a murder, he gets to the scene of the crime and the body has gone, but clues are left behind. He does a bit of digging but needs more clues, he goes to the autopsy, its been done. They have DNA and find a match of a person. The cop goes through all the motions, interviewing family etc, it really pisses him off because he can't find anything on them. He has CCTV footage of the person in question walking home at night etc. He wants to see the body, he goes to get the body but its not there. He asks who did the autopsy, Phil according to the records, he goes to Phil, phil doesnt have any recollection. He goes back down the line, who was the cop at the scene of the crime? Who called it? no one did, even though it's logged in the system. Does this person even exist? He looks at the CCTV footage again. Is she fake? They get expert special effect guys in to analyse the video. It could be fake but it's damn good. 

    Is it actually a murderer covering up his murder of a girl by making her look like someone completely different? The cops would be tricked and stop looking for her, but she's actually a decoy of another REAL girl?

    And in May 2010:

    A murder. A database administrator knew her? works for police IT department. Starts to investigate the case himself, finds something out like the woman doesn't exist, tries to tell the cops but they're pretty busy and it's a closed case or they've nailed a guy for it, but the DB guy knows that's bullshit and digs deeper to find out that digital information has been manipulated to give this person an identity, including national records and CCTV footage. Perhaps police are behind this, covering up something. 

    As you can see, I didn’t really know what I was writing, I was just piecing together loose ideas. I typically spend an inordinate amount of time brainstorming and ruminating, but I’m a firm believer that you can’t rush creativity and it often comes to you when you’re not even looking. The important thing is to just keep chiselling away. Dedicate thinking time. Go for walks. Remove distractions. Get bored! Boredom is a great source of creativity. Whatever ideas come to you, write them down. If you get your ideas down, you can review them in time and many will provide offshoots that lead you onto further ideas. That’s how it starts for me.

    In the next article, you’ll see how I began building an outline of the story that eventually became A Single Source of Truth.

    If you have any comments or questions, please post them in the box below.